Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door Marketing
3AW Breakfast with Ross and RusselShow Notes
This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative execution, navigating modern fashion advertising, integrating AI into the styling workflow, and maintaining an artist-first ethos through the grind of intense commercial productions.The second half features author Jason Kimberley, shifting the focus to ground-level sales and commercial strategy. The conversation deconstructs how packaging, perception, and grit ultimately turn creative ideas into commercially viable brands. We watch: Hermes (Not affiliated with Hermès) Apple See omnystudio.com/listener for privacy information.
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All the highlights from 3AW Breakfast with Ross Stevenson and Russel Howcroft See omnystudio.com/listener for privacy information.