How to Get Results on Social Media as a Speaker with Mark Saxby - 306
The Speaking Club: Mastering the Art of Public SpeakingShow Notes
I'm going to be real here. When I look back at my life from my death bed, I am not going to say … "if only I'd spent more time on Linked In". Most of the people I speak to would be happy to spend less time on social media and free themselves from the guilty feeling that they should be doing 'more'! But the truth of it is that social media is important in a number of ways to building and growing your speaking career. Here's the thing though, there is a way to do social media on your terms. And that is what my guest Mark Saxby is here to share with you. Mark is more than just 'another social media expert'. Combining his experience as an award-winning BBC and ITV journalist with his expertise gained after setting up one of the UK's first specialist social media agencies in 2011, Mark and his clients have generated more than £20 million in sales through social media. Mark also founded the national Positive Social charity, which goes into schools to teach young people how to take back control of their lives from social media. So … sit back and find out how to make social media less 'faff' and more fun. What you'll discover: Why Mark left an award winning career in journalism to create a social media agency. Social media strategy for speakers. What's best using multiple platforms or focusing on one? How much attention you should be paying to AI. Mark's view on speakers using paid social media. How to use storytelling to get results with social media. The three biggest tips Mark has for speakers for getting gigs through social media. Why Mark says people should 'Be more Colin' The charity social media project that is changing lives in education How Mark's spirituality impacts how he runs his agency. Where does speaking fit into your sales pipeline. Enjoy! If you'd like to watch the video of the episode, you can do that here: All things Mark: https://www.linkedin.com/in/social-media-consultant/ https://www.statussocial.co.uk/ http://positivesocial.org.uk/ https://www.linkedin.com/in/social-media-consultant/ https://www.linkedin.com/company/status-social https://www.linkedin.com/company/positivesocial https://www.statussocial.co.uk/social-media-services/social-media-training/be-more-colin/ Books & Resources*: The E-Myth by Michael E. Gerber Value Based Fees by Alan Weiss Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Thanks for listening! To share your thoughts: Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Many speakers think that the sexiest part of their story for the audience is the before and after. They're wrong. The most valuable bit is often missed entirely or not given the space it deserves in your talk. In this episode, I'm covering what that missing part is, what leaving it out is costing you and why you might feel resistance to including it in your signature story. If you've ever felt your story isn't quite landing with your audience, or not getting you the results you want when you speak this episode might explain why ... and completely change the way you tell it. What you'll discover: • The storytelling mistake Sarah spotted happening judging this year's Speaker Awards • What The Odyssey can teach you about telling a memorable signature story • Why audiences care less about your success than you might think • The missing piece of your story that undermines trust • Why sharing your failures can make you more credible, not less • The reason audiences often admire your transformation but don't believe they can achieve it themselves • How expert blindness can sabotage your story • The simple questions that help you uncover the lessons hidden inside your story • How to include the struggle, even if you've only got a short speaking slot • Why the decisions you made matter more than the destination you reached • What caterpillars, butterflies and chicken recipes have to do with great storytelling Enjoy! If you'd like to watch the video of the episode, you can do that here>> Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc Episode 194, Storytelling. The Long and Short of It: https://thespeakingclub.com/episodes/tsc/194 Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge To share your thoughts: · leave a comment below. · Share this show on Facebook or LinkedIn. To help the show out: · Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. *(please note if you use my link I get a small commission, but this does not affect your payment)