Agent-to-Agent Marketing

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the family mortuary business shaped her approach to marketing: listen, build trust, and keep relationships human to human. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to AI agents without losing brand control.

Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer engine optimization (AEO), shifting content toward video, YouTube, Reddit and a website built to put visitors into the product fast. She also covers automating product launches from engineering code pushes into blog posts, release notes and internal alerts, and earning AI autonomy in email through A/B testing, with human review kept on campaign and promotional sends. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience across B2B and B2C brands. He picks agency work as the better teacher because it forces you to ask what the right approach is for each company, again and again. He also warns that in-house marketers can tie their identity to the brand instead of the craft, and says the best work comes from people who see themselves as marketers first. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Platform changes can erase a paid social strategy overnight. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of paid media and integrated campaign experience across B2B and B2C brands. He explains how Apple's iOS 14 privacy update broke targeting-first campaign setups and moved performance toward creative. He also covers working with designers on ad creative and spreading spend across platforms instead of depending on one. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.