Show Notes
In this episode, George sits down with Jordan from STRIVE Training Club to unpack how he went from one-to-one PT to building a thriving SGPT business with over 350 members across two sites in less than two years.
Jordan shares the lessons behind that growth, including the importance of getting specific about who you serve, building a strong coaching product, using social proof to build trust, and running an effective pre-sale when opening a new location. He also discusses STRIVE's approach to small sites, marketing, team structure and his long-term vision for the business.
More from SGPT Marketing
In this episode, Miles sits down with Fenton Hancock, Founder of HUB, to discuss how he grew his SGPT gym to 190 active members after 6 years in business. Fenton shares the lessons behind HUB’s growth, from building a strong brand and community to finding the right facility, introducing paid advertising and adapting his sales process to free up more time.
This episode explores why very few sales are truly “organic” and why gym owners should look at the full customer journey rather than focusing on the last click. Miles explains how prospects can interact with multiple marketing channels - from paid ads and organic content to websites, emails, Google reviews and referrals - before eventually becoming a customer.
In this episode, Miles sits down with Leah, Founder of Alchemy Personal Training, to discuss her journey from delivering one-to-one PT in a small shed to building her own SGPT gym. Leah shares the key decisions that shaped Alchemy’s growth, from going all-in on one SGPT offering and targeting a clear demographic to increasing prices, investing in consistent marketing and hiring her first coach.
This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.
This episode marks 6 years of INTENT91, with Miles sharing 6 marketing lessons learned from growing the business from 1 to 6 locations. From doubling down on what works and building social proof to choosing a clear demographic, using the right CRM and focusing on CPA over vanity metrics, Miles breaks down the lessons that have had the biggest impact on INTENT91’s growth.