Show Notes
What if your next customer isn’t starting on Google… but on social? In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever. I break down what this means for your marketing, from the rise of short-form video and platforms like Reddit, to how SEO, PR, and social content all need to work together (not separately). If you’ve been treating social like a standalone task, this episode will shift your perspective. Today's mindset tip is a new concept that really stuck with me: the cost of inaction. Instead of just asking “what if it works?”… what if you actually calculated what happens if you don’t take action? It’s a simple but powerful reframe that might just change how you approach your next move. ✨ In this episode, I cover: Why social is becoming the new search engine What 11+ touchpoints means for your marketing strategy How to make your content more discoverable (without doing more) The “cost of inaction” mindset shift and how to apply it If you’ve been waiting for the “right time” to show up, consider this your nudge. 🎧 Tune in and let’s build momentum.
Read the entire article here: https://neilpatel.com/blog/social-first-ranking-strategies
Join us in The Society for $1 for your first month with code: GuestPass 🥂https://stan.store/nbmktg
More from The Bubbles Effect
What if the next level of your business isn’t about doing more... but becoming the person who can confidently lead it there? ✨ In this episode of The Bubbles Effect, I sit down with Nora Virginia, business and identity coach, breathwork facilitator, and host of the top 2.5% podcast Glow Up to Blow Up. Nora shares how she went from a career in corporate finance to helping entrepreneurs build businesses that align with who they want to become. ❤️ Together, we explore the connection between identity and business growth, why manifestation requires more than positive thinking, and how limiting beliefs can quietly influence the decisions we make. 💫 Nora also shares practical ways to interrupt negative self-talk and explains how breathwork can help us reconnect with our bodies, shift our emotional state, and uncover what may be holding us back. Because building a successful business isn’t just about having the right strategy. It’s about building the confidence, self-belief, and inner foundation to bring that strategy to life!
In this Bubbly Convo, I sit down with Chris D’Avanzo, founder of NIL in Motion, to talk sports, entrepreneurship, branding, and intellectual property. 🏀⚖️ We chat about Chris’s journey from athlete and basketball coach to law, why protecting your brand matters (even when you’re just getting started), building your network, staying consistent with marketing, and the lessons from athletics that carry over into entrepreneurship. 🥂
Y'all, there are 100 days until January 1st. 🥂 In this short episode of The Bubbles Effect, I'm back behind the microphone for the first time since May with a simple question: What could change in your business or life over the next 100 days if you started now?And you don't have to wait until the New Year, tomorrow, Monday, etc. to start becoming the version of yourself you keep talking about.
What if networking isn’t about selling… but simply starting a conversation? In this week’s Power Hour, I’m joined by networking expert and author Stefan Thomas, and this conversation is such a refreshing reframe on something so many business owners overthink. 😫 From working in a shoe shop in the 80s to writing Business Networking for Dummies, Stefan shares how the most powerful business opportunities don’t come from pitching… they come from simple, human conversations. ❤️ We talk about why networking feels uncomfortable, what people get wrong, and how to approach it in a way that actually builds trust (and leads to real opportunities). If you’ve ever walked into a networking event thinking “what do I even say?” this episode is for you. ✨ This Week’s Focus: Networking doesn’t need to feel forced or salesy. It’s simply the start of a conversation. Why the word “networking” can instantly make us uncomfortable The real purpose of your 60-second introduction Why trying to sell too fast actually pushes people away How trust is built over time (not instantly) The “half-life of enthusiasm” and why timing matters in follow-up How modern tools (like social + automation) support relationship-building Networking is the start of a conversation, not a sales pitch Your 60-second intro should lead to the next conversation This episode is such a good reminder that business (and honestly, life) comes back to connection. When you take the pressure off and just focus on being human, everything feels easier and more aligned. Search The Bubbles Effect Podcast wherever you listen Connect with Stefan and grab his books on Amazon (including Business Networking for Dummies) here: [email protected]✨ If this resonated, I created a simple playbook to help you take action on what you learn, grab it below.
In today’s episode of The Bubbles Effect, I’m diving into a major story making waves right now, the lawsuit against Meta and YouTube around social media addiction, and what it could mean for the future of platforms, algorithms, and responsibility. But as always, we don’t stop at marketing. This episode shifts into a powerful (and unexpected) mindset moment sparked by something simple: cleaning out my inbox. Scrolling back to 2020 brought up memories from the pandemic... the uncertainty, the challenges, and everything in between and it made me pause and ask: 👉 How far have we actually come? Because when you’re in the day-to-day of running a business and building a life, it’s easy to miss your own growth. In this episode, I talk about: The Meta + YouTube lawsuit and why it matters Reflecting on past seasons to recognize growth A simple mindset shift you can implement today If you’ve been moving nonstop, building, juggling, and pushing forward… this is your reminder to take a breath and actually look back for a second. You might be further than you think. ✨ And don’t forget!! The Bubbles Effect newsletter is going out this weekend with some of the best marketing updates and trends I’ve seen lately. Make sure you’re on the list: https://nb.marketing/resources