The 4-Part Trailer Formula Behind Diary Of A CEO | Anthony Smith

Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: https://bit.ly/4i5BHPx Start or grow your own Podcast with me: https://bit.ly/4jwOSde Anthony Smith was the Director of Trailers at The Diary Of A CEO, the editor behind the trailers that turn every episode into an event. In this clip, he breaks down the formula behind every DOAC trailer, from finding the perfect hook to the narrative structures he uses to get you to watch a two hour podcast. This is a trailer editing masterclass. We get into: The four ingredients behind every DOAC trailer Why a trailer that is all cliffhanger just annoys people How one shout from the Ramit Sethi episode became the hook Why Simon Cowell getting emotional makes the perfect opening The "defence lawyer" narrative structure How long it really takes to make a DOAC trailer

Follow Anthony: Instagram: https://www.instagram.com/anthonyr.smith Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/home#apply Follow Callum: Instagram: https://www.instagram.com/thecallummc LinkedIn: https://www.linkedin.com/in/callummcdonnell Timestamps: 00:00 The four ingredients of every DOAC trailer 01:49 What makes an amazing hook 05:38 Problem, cost, solution 06:30 Editing music, sound and B-roll separately 08:11 How long a DOAC trailer really takes