
Show Notes
Should your WordPress product business expand to Shopify? For plugin and SaaS owners, Shopify can look like a compelling opportunity to reach a new market—but expanding to another ecosystem also brings new technical challenges, customers, competitors, marketplaces, and support demands.
On October 14, Katie Keith and Ian Misner will dig into the realities of going from WordPress to Shopify, exploring when expansion makes strategic sense, what product owners need to consider before making the move, and where the biggest opportunities and risks lie. If you’re considering taking your WordPress product beyond its current ecosystem, this conversation will help you think through whether Shopify is a smart next step—or an expensive distraction.
More from WP Product Talk
Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine, returns to WP Product Talk with co-hosts Zack Katz and Katie Keith to explore how product businesses can use pricing strategically to drive sustainable growth.
Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the scenes of building an influencer marketing program for a tech product, using WordPress.com’s “Stories Worth Hosting” campaign as a real-world case study.
What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results.
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this special episode of WP Product Talk, Matt Cromwell, Katie Keith, Zack Katz, and Ian Misner dig into the real-world growth strategies behind three WordPress products that are growing right now: Nimesh Patel of Multidots, Mike McAlister of OllieWP, and Robin Pietersen of FooEvents.
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to building multiple plugin businesses and eventually co-founding an international WordPress product company.