The Lee and Irene Show

Episode 21: Old-School Wisdom, Starting Again and the Business You Can’t Buy with Anthia Koullouros

The Lee and Irene Show

Show Notes

In this episode, we speak with Anthia Koullouros, clinical naturopath, herbalist and founder of Apotheca in Surry Hills. With more than 30 years in practice, Anthia has watched natural medicine move from fringe whisper to supermarket staple. She also spent 16 years building Ovvio into one of Australia’s most respected organic tea brands, before losing control of the business and walking away. This is a conversation about herbal wisdom, food audits, nervous-system health, women in business and the messy, brave process of rebuilding from the ground up. There are bitters, business lessons and possibly enough rosemary to season an entire lamb roast. In this episode, we chat about: * How 12-year-old Anthia discovered herbal medicine. * Building Ovvio from clinic to celebrated tea brand. * What happens in a naturopathic consultation. * Western herbal medicine and therapeutic dosing. * The difference between kitchen herbs and clinical doses. * Rosemary, memory, circulation, liver health and lamb. * Carminative herbs for bloating and digestive discomfort. * How to read ingredients lists—not just nutrition panels. * Why some cottage cheeses are more “food-like” than others. * Choosing cleaner protein powders and avoiding unnecessary fillers. * How to audit your Uber Eats order. * Feeling “wired but tired”. * Building capacity before investigating deeper causes. * Herbs for perimenopause symptoms, cognition and mood. * Why wild yam has been wildly overpromoted. * Gut health, digestion and eating in a dysregulated state. * Digestive bitters and the return of “rest and digest”. * Losing Ovvio and rebuilding Apotheca. * What happens when investors try to “buy the light”. * Why women without money often have to be smarter. * Anthia’s unexpected connection to the Bourne films. * Lee’s rant about misleading tomato-product labelling. * Why front-of-pack claims should never get the final word. What’s Popping: Building, Losing and Rebuilding Anthia spent 16 years building Ovvio into something extraordinary. It was more than a tea company: it was a clinic, a lifestyle store, a beloved brand and an extension of her knowledge, creativity and identity. Every ingredient was certified organic. Blends were created for specific clients, chefs and restaurants. Aria had its own blend. Bills had theirs. Chiswick, Fratelli Paradiso and other leading Sydney restaurants trusted Anthia’s work. Then came the moment when she began to doubt the very skills that had built the business. She thought she needed more business expertise. She thought she needed more money and strategic support. So she invited in an investor who appeared to offer both. What followed is a story that will be painfully familiar to many women in business. The investor had money, or appeared to. Anthia invested more to avoid dilution, but was diluted anyway. Again and again, until she was left with 10 per cent of a business she had spent 16 years creating. “No amount of money can pay for that 16 years.” And she’s right. Then COVID arrived. The warehouse moved to Brisbane, Anthia couldn’t access her products, and the business went into administration, even though it had been performing strongly online. She faced an impossible choice: spend $100,000 a day fighting in court, or walk away with her sanity and her clinic. She chose her sanity. There was no settlement and no financial return from the business she had built. But there was still her knowledge, her creativity, her patients and the ability to begin again. The deeper work came afterwards. Anthia undertook psychotherapy and nervous-system work to understand why similar patterns had appeared in both her business and personal relationships. Rather than simply blaming herself, she examined what needed to change so she would never recreate the same dynamic. Now, she has rebuilt as Apotheca: smaller, more intentional and much closer to the work she actually loves. She hand-blends teas, sees patients and creates products with purpose. And some

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