Top 3 Subscription Mistakes [My Personal Pet Peeves]
Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueShow Notes
In this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention.
Here’s what we cover: • Why treating subscriptions as a retention play is backwards • How most billing reminders are killing your LTV • The cancel flow tweak that can instantly double your save rate
Whether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your attention.
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Everyone chasing a 3:1 LTV to CAC ratio is chasing a number that came out of the pandemic ecom boom, and most brands could not survive it if LTV is measured in revenue dollars over 12 months. Until you define the margin and the time window, that ratio tells you almost nothing about the health of your business.
I hate aggressive discounting when you are trying to get someone in the door. But when a subscriber clicks cancel, increasing the discount is usually the right call, and the math is simple: most of those people are gone next month anyway, so one more profitable order is a win.
Most brands leave the post-purchase page empty, or they fill it with random add-ons nobody asked for. Meanwhile, merchants offering a monthly-to-quarterly subscription upgrade on that same screen are converting 20 to 30% of buyers in a single click.
Your subscribers are your most profitable customers. Run a 50% off sitewide sale for Black Friday and a lot of them will cancel just to grab it. That is the BFCM trap I see every year, and the fix is not to skip the sale. It is to layer your offers so subscribing stays the best deal on the site.
If you have to launch a hundred new ad creatives every week just to keep spend flowing, the problem is not your ads. It is your positioning.