
Show Notes
In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace. They break down each part of the acronym, revealing how unprocessed pain becomes trapped energy that shapes the way we live and lead. Gino shares how releasing these emotional blocks through awareness and presence allows our True Self to shine, while Rob offers insight into the fear that keeps us from facing what hurts. This conversation invites you to look inward, shed what no longer serves you, and rediscover the quiet strength of clarity, peace, and trust.
Timestamps 00:00 The Origin of “Shed Your Shit” 01:20 SHIT Defined: Suppressed, Hidden, Influential Traumas 02:25 Suppression and the Body’s Messages 04:10 Hidden Emotions and the Ego’s Tricks 05:45 How Early Life Shapes What We Hide 08:00 The Power of “Influential” and Why It Matters 09:30 Understanding Trauma: From Womb to Today 11:30 How Suppressed Energy Influences Leadership and Life 14:05 Fear, Insecurity, and the Armor We Build 16:45 Why Letting Go Hurts (and Why It’s Worth It) 17:53 The Death of the Old Self and Finding Peace 18:43 Gratitude, Healing, and the True Self
ABOUT THE 10 DISCIPLINES The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine
More from Shed and Shine
In this episode of Shed and Shine, Gino wants you to ask yourself a question: Do you know you are creative? He starts with a belief he's held for 20 years, that we are here for three things: freedom, creativity, and impact. Then he reads a poem he wrote specifically for the entrepreneur who has never once thought of themselves as a creative. From there he gets into what creativity actually looks like for driven people, how stillness creates the opening to receive downloads, and why putting a stake in the ground is one of the most powerful things you can do to unlock what you're here to create. What do you want to create? Do it for the love of it. Let the outcome be what it is.
In this episode of Shed and Shine, Rob and Gino dig into what impact actually means for driven people, and whether the drive to make one is coming from the True Self or the ego. Gino discusses the empathy trap. He's highly empathetic, always has been, and he's starting to see how much it's held him back. The distinction he draws between empathy and compassion is one that every driven person needs to hear. They also get into the full spectrum of what impact looks like, why your everyday actions are probably already making a bigger difference than you realize, and what it means to shift from ego-based impact to soul-based impact. Your impact is already happening. The question is where it's coming from.
In this episode of Shed and Shine, Gino has five things on his list, each one too good to sit on any longer. Gino starts with a new book called Let It Fly, built from his 15 best episodes. He then describes a client session that reminded him exactly why he loves what he does and prompted the question: are you doing what you love? From there, he shares a phrase from Chase Hughes that stopped him cold, which asks whether you are an upward force or a downward force. He also debriefs his sabbatical and explains why he keeps urging driven people to take one. Finally, he reads two paragraphs from The Untethered Soul by Michael Singer that say a great deal about what we've asked our minds to do and why the mind was never qualified for the job. Fire your mind. Let go of your inner problems. Your True Self is waiting.
In this episode of Shed and Shine, Rob and Gino wade into AI, specifically whether it has any role in helping driven people free their True Selves. Rob shares how he's been using it practically, freeing up time for deeper practices, and his experiment feeding all his dreams into AI to find patterns he couldn't see on his own. Gino brings his "low/no tech" perspective, including the book he's writing, the 80% rule, and a genuinely interesting idea: talk your 10 Disciplines into your AI every day, and let it nudge you toward your soul. But he also draws a hard line: if you're trusting AI 100%, that's dangerous. People are making life-altering decisions based on what an algorithm tells them. You have agency. You know what to do. Stop listening to everyone else and listen to yourself. Use it as a tool. Not a compass.
In this episode of Shed & Shine, Gino starts with gratitude. Sitting in a coffee shop during a clarity break, a wave of gratitude hit him for the people in his life who had lifted him or made him better, so he texted 15 of them four words: "I'm grateful to have you in my life." The responses surprised him. One person wrote back that he really needed it that day, and a few told him they'd never heard anything like it from Gino before. It felt a little strange for people to hear, but it strengthened everything.