#358 - The AI Ad Strategy Every DTC Brand Needs in 2025 feat. Bestever CEO Apoorva Govind
DTC POD: How The Best Brands Are BuiltShow Notes
Apoorva Govind is the founder and CEO of Bestever, a platform that helps brands analyze and generate ad creatives using AI. With a deep technical background from her previous roles at Uber, Apple, and Nvidia, Apoorva brings a data-driven approach to creative strategy and performance marketing.
In this episode of DTC Pod, Apoorva discusses how AI is reshaping the creative process for e-commerce brands. She explains the importance of strategy and data in generating ads that convert, offers advice for early-stage brands on scaling creative, and shares her vision for the future of AI-powered content and workflow automation in marketing.
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