E268 That Great Business Show - The Barcode Is Dead — Irish Innovation, Fintech for Doctors & Packaging That Talks Back
That Great Business ShowShow Notes
“Goodbye barcodes. Hello QR codes.” Once upon a time, the packaging just sat there. Now it talks back. On Episode 268 of That Great Business Show — officially UCD Smurfit Business School Podcast of the Year — I meet: • Donald Douglas of Scanfinity / Return2Sender, turning butter wrappers and Guinness cans into interactive billboards, • Graham Byrne & David Crimmins of Global Health Capital, the fintech that pays doctors before the paperwork clears. Donald’s wow line still rings: “The barcode is dead.”Turns out your fridge door may soon be your media plan.
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