S6 Ep 3 | Building brands through emotion, culture and music | Bianca Franklin, H&M’s Global Music Lead
Beyond Marketing - The Podcast.Show Notes
In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Bianca Franklin, Global Business Development - Lead for Music & Brand Experience at H&M, for a deeply human conversation at the intersection of music, marketing, leadership, and culture. Born and raised in San Francisco and shaped by a multicultural upbringing, Bianca shares how diversity, intuition, and emotional intelligence became the foundation of her career. From pitching herself to leading global marketing initiatives, her journey is defined by courage, persistence, and a belief in human connection. Together, they explore how music became a powerful strategic tool to build authentic brands, especially in a post-pandemic world where audiences crave meaning, emotion, and belonging. Bianca reflects on why working with emerging and local artists creates a deeper cultural relevance and how building platforms allows brands to truly connect with people. This episode is a reminder that the future of marketing isn’t just driven by technology or performance metrics, but by intuition, collaboration, and the power of human emotion. Because when brands feel human, connections become culture, and culture builds impact.
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