
Show Notes
What happens when a university engineering project completely upends the power dynamics of the world's most elite supercar manufacturers?
In this episode of the MotoMan Podcast, we meet Dr. Tim Woolmer, the CTO and Founder of YASA Motors. Long before the automotive establishment fully embraced electrification, Woolmer engineered a radical departure from traditional propulsion: the axial flux "pancake" motor.
By rewriting the core physics of electric motor topology, YASA managed to strip away 80% of necessary iron, delivering an astonishing three-to-one power-to-weight advantage over industry-standard radial machines. It is the exact breakthrough technology quietly weaponized inside the apex hyper-hybrids of Koenigsegg, Ferrari and Lamborghini—and it is now stepping directly into mainline production as the core architecture of the upcoming 2027 Mercedes-AMG GT 4-Door.
Filmed on-site at YASA’s Oxford headquarters, this episode is a technical & narrative deep-dive into the realities of automotive disruption. We trace the journey from a crude 2006 PhD prototype to navigating tight venture funding rounds, partnering with Jaguar on the legendary C-X75 concept, and eventually executing a full corporate acquisition by Mercedes-Benz.
Chapters 00:00:00 - The Future of Italian Exotics Started in Oxford 00:01:26 - A Quick Note on the Vault Episode 00:02:11 - The Pancake Motor That Stopped the Room 00:03:04 - Why YASA Had to Exist 00:03:48 - Radial Motors, Axial Motors, and the Big Difference 00:04:37 - The Tiny Stator With 250 Horsepower 00:05:38 - How a Smaller Motor Makes Way More Power 00:08:58 - Motor Number One: The Oxford PhD Prototype 00:10:04 - Building an EV Startup Before EVs Were Obvious 00:12:03 - The Jaguar C-X75 Moment That Proved It Could Work 00:13:16 - The Hard, Messy Reality of a University Startup 00:15:30 - From ‘I’ to ‘We’: Growing the YASA Team 00:16:17 - The Car Guy Who Was Really an Electric-Car Guy 00:19:04 - Batteries, Motors, Roads, and the Path He Chose 00:21:01 - Morgan, Hydrogen, and the Project That Forced Real Progress 00:23:59 - The Material Constraint That Sparked the Breakthrough 00:26:53 - The Grid Problem Nobody Can Ignore 00:29:28 - Help Grow the Motoman Podcast 00:30:13 - Yes, These Motors Are in Ferraris 00:32:25 - So Where Does Mercedes Fit In? 00:34:30 - Mercedes Didn’t Just Buy Today’s Motor 00:35:13 - Two Generations Ahead and Still Moving Fast 00:36:22 - Inside the Oxford Factory Making the Future 00:39:20 - Ferrari, Mercedes, and the Non-Compete Dance 00:40:47 - Why New Car Tech Has to Enter at the Top 00:43:32 - Aerospace, Patents, and the Moat Around YASA 00:46:10 - Patents Matter, but Speed Matters More 00:47:40 - The Next EV Leap: Moving the Motors 00:49:42 - Why EVs Need to Get More Interesting 00:52:43 - Could This Reach Everyday Mercedes Models? 00:53:59 - DNA, Team, Luck, and the Formula Behind YASA
#YASAMotors #MercedesAMG #Ferrari #AxialFlux #EVTech #AutomotiveEngineering #Koenigsegg #Lamborghini #MotoManPodcast
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