Short Briefings on Long Term Thinking - Baillie Gifford

The Amazon way: mixing ones and zeros with nuts and bolts

Short Briefings on Long Term Thinking - Baillie Gifford

Show Notes

Show notes Amazon and DoorDash take different approaches to bridging the physical and digital worlds. Amazon has built an extensive infrastructure of warehouses, logistics networks and data centres to directly control its operations. DoorDash instead relies on partnerships with restaurants and stores for deliveries, limiting its capital investment. In this podcast, Baillie Gifford investment manager Kirsty Gibson analyses the advantages of each model and how both approaches can pose a disruptive challenge to more traditional businesses.

Amazon and DoorDash exemplify two distinct approaches to rooting a business in both the physical and digital worlds. Amazon has done so by investing deeply in physical infrastructure, including its vast logistics operations and data centres. DoorDash, by contrast, has focused on partnering with others to offer meal and grocery deliveries. Baillie Gifford investment manager Kirsty Gibson explores the merits of each approach and discusses how the two companies and others like them can pose a disruptive challenge.

Background Kirsty Gibson is an investment manager in Baillie Gifford’s US Equity Growth Team and is joint manager of the American Fund and US Growth Trust.

In this episode of Short Briefings on Long Term Thinking, she explores how a growing number of companies are posing a challenge to incumbents by innovating in both the digital and physical realms. The podcast draws on an interview she gave as part of Baillie Gifford’s Disruption Week 2023 event.

In addition to discussing how Amazon and DoorDash put this into practice, Gibson also discusses the chemicals maker Solugen, self-driving lorries pioneer Aurora and electric car maker Rivian, among others.

Resources: Where software meets steel Disruption Week 2023 articles and videos Growth waves: supporting companies and spotting opportunities Past podcasts

Timecodes: 00:00 Introduction 1:30 Historical background 4:21 Capital-intensive and capital-light approaches 5:31 How Amazon blends its physical and digital operations 8:33 Rivian’s electric pickup trucks 9:57 Solugen: making chemicals with software 13:39 DoorDash’s capital-light approach 15:45 DashMart distribution centres 17:28 Aurora’s autonomous trucking business model 20:30 Reinvesting in Meta 23:25 Investing with conviction 24:18 Ginkgo Bioworks’ potential

Follow us via: Twitter LinkedIn

Companies mentioned include: Alphabet Amazon Aurora Innovation DoorDash Ginkgo Bioworks Meta Netflix Rivian Solugen Tesla Twilio

More from Short Briefings on Long Term Thinking - Baillie Gifford

Sep 28, 2026

The biggest car-carrying ships on the planet. A chip-testing rig that weighs as much as a small elephant. Investment manager Alex Summers takes us inside some of emerging markets’ least-watched growth companies to explain how his team sees what others have missed. “Often, the crowd is going to be right,” he acknowledges, but when it’s not, long-termism, access to management and asking different questions are key to how his team determines investment opportunities.

Aug 31, 2026

“Europe looks more like emerging markets than it does North America,” Joe Faraday, Baillie Gifford’s new head of European equities, suggests in this conversation. He means that growth takes many forms across the continent, creating an eclectic mix of companies to choose from and specific circumstances to consider. As he reveals, it’s led him to reposition the portfolios under his watch, broadening the types of companies they contain.

Aug 4, 2026

Baillie Gifford first invested in SpaceX in 2018, nearly eight years before its record-setting stock market listing. Investment manager Luke Ward, who championed the holding, discusses what first drew him to the business, why Starship is critical to its future, and reveals where he’s now looking for another company with industry-upturning potential.

Jun 23, 2026

Tokenisation represents an “operating system upgrade” for the investment industry, says Theo Golden, Baillie Gifford’s new head of digital assets. In this episode, they explain what it involves and how it should deliver a better experience, both by reducing the number of middlemen between you and your investments and making your holdings more “useful”.

Jun 1, 2026

The US public’s tastes and habits are fragmenting, leading to new consumer behaviours. The shift from a handful of TV networks to an endless supply of streamed shows and social media clips is just one of many causes. Investment manager Dave Bujnowski discusses the characteristics that determine which growth companies should thrive in the resulting ‘high entropy’ environment.

See all episodes →