Show Notes
Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both established eCommerce sellers and newcomers, with a focus on actionable growth strategies. Rah highlights the VIP ticket's exclusive perks, such as hotel stays and networking opportunities. They also discuss panels dedicated to female entrepreneurs and a special pitch event offering grants. Rah and Carlos express their enthusiasm for the conference, encouraging listeners to take advantage of early bird pricing and special discounts.Snag your tickets for Co-Create for up to 20% off with the code ALIPODCAST: https://cocreate.alibaba.com/Don’t miss this inspirational conversation.Join them as they discuss:Introduction and Overview of Alibaba Co-Create ConferenceRah's Role at Alibaba and the Company's MissionTarget Audience of Alibaba Co-Create ConferenceValue of the VIP Ticket and Discount CodeLayout of the Conference and Networking OpportunitiesTopics Covered at the ConferenceFocus on Female Business OwnersAccessibility of Alibaba.com and Executive Presence at the ConferenceInspiring Success Stories and Ticket OptionsRah Mahtani is a marketing leader with a proven track record in steering innovative branding campaigns. In his career, he's hung a car on the side of the Los Angeles convention center, rallied across the country with over 3,000 people, participated in winning a Guinness World Record, and, on separate occasions, worked with Snoop Dog (at his house) and Martha Stewart (in her studio). Today he is the Head of Marketing for North America at Alibaba.com, where he is at the forefront of shaping the strategic direction working to elevate Alibaba.com's presence in the U.S. market.Before joining Alibaba.com, Rah served as the U.S. MINI Marketing Communications Lead at BMW, where he played a pivotal role as the digital, creative, and paid media lead in the market for 5 years. Ahead of his time with BMW, Rah held digital marketing and social media leadership positions with leading food service and auto brands, including Jack in the Box and Volvo, in North America. Rah Mahtani is a graduate of Syracuse University, holding a bachelor's degree in industrial design. His multidisciplinary background has provided him with a unique blend of creativity and analytical thinking, which he leverages to drive marketing success.As a thought leader in the marketing industry, Rah’s insights on branding, creative narratives, and effective marketing strategies are valuable for anyone seeking to gain a competitive edge in their own strategies.In This Episode:[00:15] Introducing Rah Mahtani of Alibaba[02:30] Rah’s background and how he has come to where he is.[04:00] Why Co-Create?[06:05] Target audience.[08:00] What to look forward to in the event.[12:40] Early bird ticket[14:30] VIP only.[24:00] Networking.Book References:Where the sidewalk ends by Shel Silversteinhttps://www.amazon.com/Where-Sidewalk-Ends-Shel-Silverstein-ebook/dp/B07WG8LRBTLinks and References:Wizards of Amazon: https://www.wizardsofecom.com/Wizards of Amazon Courses: www.wizardsofecom.com/academyWizar...
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