Improving Electronic Design Collaboration by Shifting Left and Right
Moore's Lobby: Where engineers talk all about circuitsShow Notes
Ananth Avva is "a big believer that if you give human beings the right type of information and you contextualize it, they will make the right decision ultimately for the organization." In his current role at Altium as the Senior Vice President and General Manager of Cloud Platform, he is leading efforts to improve and accelerate collaboration because "collaboration trumps everything else" as it drives speed to market, lower costs, and more efficient development. He has seen companies attempt to transition engineering teams to software-as-a-service (SaaS). In his experience, "that usually goes sideways pretty fast." With Altium 365, Avva and his team are trying to seamlessly bring SaaS into engineering. Their goals are to enable what they call shifting left and shifting right. When shifting left, they aim to take decisions that were traditionally late in the product life cycle and move those requirements earlier in the design process. This can allow the procurement, operations, compliance, and manufacturing teams to provide vital context for better design decisions. Similarly, shifting right passes design information downstream more quickly to avoid costly delays or respins. If your organization is developing electronic products, you will benefit from this Moore's Lobby podcast discussion hosted by Daniel Bogdanoff. Avva explains that companies consistently overestimate the cost of change and underestimate the benefits. They may also have the wrong "whys" behind why not to change. He goes on to explain that these can be "a bit of a phantom menace." In his opinion, these are changes all companies will need to make to remain competitive in the market: Let's say you don't do it. The world is headed that way anyway, so what happens? Let's fast-forward five years, you're gonna have to do it.
More from Moore's Lobby: Where engineers talk all about circuits
Sensors are shrinking. They are moving into places we never thought possible. In this episode of Moore's Lobby, host Daniel Bogdanoff sits down with Ted Karlin from Infineon. They discuss how 60 GHz radar is changing the electronics landscape. From smart homes to consumer laptops, radar is replacing traditional cameras. Learn why this high-frequency technology is the next big step in hardware design. Breaking Down 60 GHz Pure CMOS Radar Traditional radar systems often rely on BiCMOS technology. However, Infineon is pushing the boundaries. They are bringing a 60 GHz radar device to the market built on a pure CMOS process. This transition provides major benefits for modern system design. It offers higher transmit efficiency, longer range, and a wider field of view. Most importantly, it does this at a much lower power. Pure CMOS also enables massive on-chip processing. This allows the radar sensor to run autonomously. It can perform "wake on motion" tasks while the host MCU stays asleep. This saves valuable battery life. Antenna-in-Package (AIP): This technology integrates antennas directly into the chip packaging, eliminating complex PCB RF layout requirements. Pure CMOS Process: Shifting away from BiCMOS allows engineers to shrink silicon nodes, leading to smaller, more power-efficient devices. Wake on Motion: The radar chip senses movement and processes data autonomously, keeping the host processor asleep to save power. Integrating high-frequency RF components into a compact package is a major challenge. Packaging engineers must isolate multiple die and mitigate mechanical stress. For MEMS and radar, improper packaging can lead to false readings. If designed correctly, 60 GHz radar can transmit directly through non-conductive enclosures. This allows for completely sealed, seamless industrial designs.
The semiconductor landscape is changing faster than ever. Chips now power everything from AI to advanced automotive systems. At the heart of this rapid revolution is semiconductor intellectual property (IP). In this episode, Daniel Bogdanoff sits down with John Koeter of Synopsys. They explore how pre-verified silicon blocks accelerate chip design. They also discuss the massive shift toward multi-die systems and the future role of AI in engineering.
Joaquin Torrecilla began his engineering career programming a Sinclair Spectrum in Basic and Assembler. He later tested some of the industry's very first commercial Bluetooth solutions. Today, he remains at the forefront of RF and protocol testing. In this episode, Joaquin shares key insights from his 20 years with the 3GPP RAN Plenary. He also discusses the complex balance required to create and certify global wireless testing standards. The conversation dives deep into the game-changing capabilities of 5G Advanced. Joaquin breaks down the impact of: Network Slicing: Customizing virtual channels for specific industry needs. Time-Sensitive Networking (TSN): Keeping strict synchronization across wired and wireless systems. Non-Terrestrial Networks (NTNs): Connecting standard devices directly to space. Joaquin explains how fast-moving low Earth orbit (LEO) satellites manage continuous handovers overhead. We also learn how these satellites use high-precision laser links to talk to each other in orbit. Finally, he explains RedCap (Reduced Capacity) 5G. This technology acts as a cost-optimized, low-power bridge for smartwatches and IoT devices. Looking to the future, Joaquin discusses the early stages of 6G. This next generation of wireless will be AI-native from day one. Its architecture will automatically optimize network layers and manage massive amounts of test data. Joaquin now leads software transformation at Keysight. This background allows him to highlight how modern networks are moving away from proprietary hardware boxes and shifting to virtualized software stacks. To wrap up, Joaquin offers great advice for younger engineers. He explains why the test and measurement industry provides unmatched, system-level knowledge.
In this insightful interview, embedded computing pioneer Christian Eder sits down with host Daniel Bogdanoff to explore the past, present, and future of modular systems design. As a co-founder of congatec, Christian draws on over 30 years of industry experience to highlight how Computer-on-Modules (COMS) have transformed modern electronics. Christian discusses the strategic decisions that fueled congatec's growth into a leading board manufacturer and outlines why standardizing technology benefits the entire ecosystem. He details the development and roll-out of critical open standards, particularly PICMG's COM-HPC. This standard addresses the ever-growing demand for high-performance edge computing, massive memory throughput, and server-level capabilities in compact footprints. The conversation highlights several key technical insights and future directions, including: The Power of Open Standards: How collaborative standards lower design complexity, prevent vendor lock-in, and accelerate time-to-market.
In this fascinating interview, Sergiy Nesterenko details the journey that ultimately drove him to solve a critical bottleneck in hardware engineering: the manual, slow process of printed circuit board (PCB) layout. In his discussion with our Moore's Lobby host, Daniel Bogdanoff, Sergiy shares engaging anecdotes from his early career, including a SpaceX internship where he was assigned to literally watch paint dry. He also describes his first attempt at PCB layout at SpaceX, where a power switch board caught fire in his hands. This experience fueled his desire to bring robust automation to the PCB design field. Sergiy explains why traditional auto-routers have failed to gain widespread adoption for sixty years. He then explains how Quilter solves this by leveraging reinforcement learning and computational physics. They discuss several major technical insights and future directions, including: -The software compiler analogy. -Physics-based automation. -Tackling complex boards. -His 10-year vision.