Travel Hero Podcast

Trendcast with H.E. Azzan bin Qassim Al Busaidi, Undersecretary of Tourism, Oman

Travel Hero Podcast

Show Notes

In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

More from Travel Hero Podcast

Oct 13, 2026

What’s driving the growth of nature and adventure travel across the Americas? Nicolas Caram of ATTA and Oscar Liendo of GetYourGuide join host Charlotte Lamp Davies of A bright Approach to explore changing traveller expectations, emerging destinations and the opportunities shaping the future of outdoor travel.

Aug 13, 2026

AI is reshaping the travel industry faster than ever. In this episode, Charlotte Lamp Davies is joined by Mathis Boldt (GIATA) and Alex Bainbridge (Autoura) to explore the latest developments, their impact on travel businesses and travellers, and the future of AI in travel.

Jul 7, 2026

Travel demand remains resilient, but geopolitical tensions, economic uncertainty and the rapid rise of AI are reshaping the industry faster than ever. In this episode, Dirk Rogl is joined by Olivier Ponti (Amadeus), Carlos Cendra Cruz (The Data Appeal Company) and Mitra Sorrells (Phocuswright) to discuss the current state of global travel. Who are the winners and losers of Summer 2026? How is AI changing traveller behaviour? Which trends are underestimated? And what should travel leader be watching on the road to ITB Berlin 2027?

Jun 23, 2026

What does luxury mean in 2026? In this episode of the ITB Berlin Travel Hero Podcast, host Charlotte Lamp Davies is joined by Stuart Greif of Forbes Travel Guide and Janet Semenova of Boutique Travel Advisors to explore how luxury travel is evolving. From personalisation and wellbeing to sustainability, authenticity and exclusive experiences, discover what today's affluent travellers value most and the trends shaping the future of luxury travel.

See all episodes →