Show Notes
DropInBlog's Jesse Schoberg has 2,000 happy customers, 2% monthly churn, a Bangkok-nomad life—and a growth curve that has plateaued. I and co-host Rob Walling tear into the real problem: a proven new cohort without a go-to-market plan. Two hours on pricing, positioning, AI/LLM visibility, the agency channel, ABM, and how to expand without breaking the business people already love. ==================== ME ME ME!!! ==================== Subscribe on YouTube 📘 Get my book 📘 My bio + 20 years of articles Twitter | LinkedIn ========================== STARRING JESSE SCHOBERG ========================== DropInBlog Homepage Twitter | LinkedIn ========================== WITH COHOST ROB WALLING ========================== All About Rob TinySeed MicroConf Startups For the Rest of Us (podcast) The SaaS Playbook Twitter ============================= REFERENCED IN THIS EPISODE ============================= "Max MRR: Your growth ceiling" "The Elephant Curve & the myth of exponential growth" "The Seven Types of SaaS Plateaus" — Rob Walling, MicroConf talk "How to Get Mentioned in ChatGPT (Data from 2,000 Sites)" — Jesse Schoberg, MicroConf talk "The SaaS Playbook" — Rob Walling's book Timestamps: 0:00 The $1M-a-year nomad founder who hit a growth wall 5:56 Big companies were visiting his site — and he had nothing to sell them 12:17 "Useful" isn't "delight": why nothing in the pitch excites buyers 19:27 Going upmarket without wrecking the simple product people love 22:19 How to price when a $49 and a $999 plan share one page 25:53 Marketing budgets are getting cut — sell them their job back from AI 36:43 Marketer or engineer: who actually clicks "book a demo"? 45:49 Run ads to discover your message, not for ROI 51:19 Stop fishing in the pond you like — go where the best customers are 1:04:40 The agency channel: land one, get many customers over time 1:14:33 Account-based marketing: courting a few whales for years 1:21:20 Run your own event to become the category expert 1:28:29 The seven types of SaaS plateau — which one is yours? 1:37:07 How to roll out a new strategy without scaring your team 1:48:44 Every big bet needs one owner who thinks of nothing else 2:04:13 What agencies want more than a kickback
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