Selling My $22M Company Didn’t Fix My Life…It Exposed Everything Wrong With It
Hot Smart Rich with Maggie Sellers ReumShow Notes
Jaclyn Johnson built her company, Create & Cultivate, from nothing - and later sold it for a $22 million exit!
But life changed completely when she was diagnosed with breast cancer in 2025. The success she worked for left her burned out, depressed, and forced to start over.
What followed was a total reset. Divorce. Moving cities alone. Hiring a dating coach. Rebuilding her identity at 40…
Today, Jaclyn has successfully bought her original business back, has launched 2 more and continues her work as a longtime angel investor, having backed and championed female founders throughout her career. She reveals how she spots winning startups, why staying bootstrapped was her biggest business mistake, and how money changed the way people treated her.
Jaclyn Discusses:
Your Body Keeps the Receipts: How her breast cancer diagnosis made her realise health is her real wealth and what she wishes she’d understood earlier.
Reinventing Yourself: How she rebuilt her identity at 40 and how you can do the same when the life you’ve built no longer fits.
Angel Investing Wins: How she approaches angel investing, what she looks for in founders, and why one small check can change everything.
Timestamps
(00:00:00) Intro(00:02:57) Why Starting Over At 40 Felt Like A Gamble(00:05:35) Dating Again At 40 “I Was Too In My Masculine”(00:07:29) Lessons From A Dating Coach - From Anxious Attachment To Secure(00:10:24) I Sold My Company… And My Life Fell Apart(00:13:44) The Strange Sadness After Selling A Business(00:14:53) Can You Build A Huge Business Without Sacrificing Your Life?(00:16:36) Growing Up With Entrepreneur Parents(00:18:47) “You Won’t Build Real Wealth From A 9-5” Jaclyn's Money Rules(00:20:37) The $12,000 Angel Investment That Paid Out Millions(00:22:39) beehiiv Ad(00:24:01) What The Perfect Employee Actually Looks Like Today(00:27:12) I Sold My Company - Then What?(00:33:45) Why Jaclyn Refused To Be CEO Again(00:35:01) Some People Are Built For Stress - Others Aren’t(00:36:29) Jaclyn’s Biggest Regret - Not Raising Venture Capital(00:38:12) Why Women Must Talk About Money Openly(00:40:45) The Money Rules Jaclyn Lives By(00:44:48) How Men And Women Think About Money Differently(00:46:46) How To Pitch Investors Without Selling A Fantasy(00:48:05) Cozy Earth Ad(00:49:11) Should You Start Angel Investing? Here’s How To Know(00:51:29) How To Spot Winning Startups Early(00:52:45) The Smallest And Biggest Cheques She’s Ever Written(00:53:25) How To Break Into Angel Investing Without Capital(00:56:14) Getting Equity By Advising Instead Of Investing(00:57:10) Jaclyn’s Breast Cancer Diagnosis(01:02:41) How Cancer Changed Her Relationship With Money And Success(01:03:53) When Your Body Forces You To Pay Attention(01:05:28) The Advice She Says Could Save Your Life(01:08:18) How To Stop Falling Back Into Dark Periods(01:09:30) Rapid Fire: Credit Cards, Therapy & First Class Flights(01:12:21) Where To Find Jaclyn Online
Episode Sponsors:
. Cozy Earth - http://cozyearth.com with code HSR
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