The Kara Goldin Show

893 Malachy Mitchnick: Co-Founder & CEO of burnd

The Kara Goldin Show

Show Notes

What does it take to enter a crowded category like sunscreen and build something that actually stands out? Malachy Mitchnick is the Co-Founder and CEO of burnd, a science-driven sun and skincare brand focused on high-performance products for protecting, repairing, and restoring skin. He is building burnd alongside his father, Dr. Mark Mitchnick, the inventor of transparent zinc oxide—the breakthrough that helped make modern mineral sunscreen wearable. In this episode, Malachy shares the story behind burnd, what he believes the sunscreen industry gets wrong, and how the brand is taking on a category dominated by much larger legacy players. We talk about why great science alone isn’t enough to build a great consumer brand, how to earn attention and trust, and why burnd is focused on creating fewer, highly effective products rather than chasing endless launches. We also discuss what it’s really like building a business with family, how surfing and outdoor living influenced the brand, the growing problem of skincare misinformation, and why Malachy believes sun protection should be viewed as part of everyday skin health—not just something you think about at the beach. It’s a great conversation about challenging an established category, turning serious science into a brand consumers actually want, and what it takes to build something differentiated when you’re competing against companies with much bigger budgets. Learn more about burnd at getburnd.com and follow @‌burndskincare on Instagram. You can also follow Malachy Mitchnick on Instagram and LinkedIn. Listen wherever you get your podcasts. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Malachy Mitchnick and burnd: https://getburnd.com/ https://www.instagram.com/burndskincare/ https://www.instagram.com/peloninthejungle/ https://www.linkedin.com/in/malachy-mitchnick-83b496163/

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