Neurodiversity is a growth strategy (with Valeria Piaggio from Kantar)
Minds at Work: How Neurodiversity Fuels Business and BelongingShow Notes
In this episode, Nathan welcomes Valeria Piaggio, Global Head of Inclusive Growth at Kantar – the world’s leading data, insights, and consulting company – and member of Understood.org Women’s Council, to discuss why neurodivergent consumers matter more than ever. They discuss new Kantar and Understood.org research that challenges the myth that neurodiversity is a niche issue — in fact, it’s a fast-growing, high-impact segment, especially among younger consumers. Valeria explains how brands can better serve and engage this growing population by rethinking research, representation, and inclusive design. And why it drives business growth.
Timestamps (05:58) Kantar’s latest research on neurodivergent consumers (14:14) “If you’re not including neurodivergent voices in your research, you’re already behind.” (19:33) What Google gets right about inclusion (25:24) “The shift towards being more effective is to talk less and do more.”
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