Personal Brand and Redundancy: What You’re Known For When You’re Not in the Room
Now What? - Life after redundancyShow Notes
Personal brand can sound like something that requires a ring light and a sudden interest in 'thought leadership'. In real life, it is much simpler. It is what people come to you for, what they trust you with, and what they say about you after you’ve left the meeting and they’ve opened their next tab. In this episode of, I make personal brand feel normal and practical. I talk through how to work out what yours actually is, how to describe it without sounding like a walking job advert, and how to apply it so it guides what you go for, what you ignore, and how you show up in interviews, networking chats, and LinkedIn without doing the professional equivalent of buying a blazer you will never wear. This episode also includes a short interview with Lisa Heyward, a higher education professional who specialises in examination and assessment, where we chat about what personal brands mean to her and how redundancy impacts the sense of self. If you’re job hunting, pivoting, or just tired of explaining yourself from scratch, this one will help. If you know someone in redundancy-land who could do with a bit of steadiness, share it with them.
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