Poo products, Delusion & Building on Your Own Terms | Behind The Growth with Holly Brooke
Behind The GrowthShow Notes
She spent 15 years building other people's brands. Then she quit a six-figure job, saved £60k, and launched a supplement brand about poo with her best friend of 20 years.
In Episode 6 of Behind the Growth, host Laura Donadio sits down with Holly Brooke, co-founder of We Are Regular, the bootstrapped, Boots-stocked supplement brand on a mission to get women talking about the thing nobody wants to talk about, poo.
Holly is funny, honest, and completely unbothered about the raised eyebrows. She spent a decade at the top of premium beauty, watched the influencer industry go from chaotic to corporate, and still chose to launch a lilac poo stick because it was the problem she actually wanted to solve.
She talks about the toxic workplace that broke her and built her, why she thinks hustle culture is a lie and what it really took to go from commercial director to co-founder.
She also gets into losing £45k when REGULAR sold out in it’s first month, why she's never not paid herself, and why building a £1 billion brand starts with genuinely believing it's possible.
In this episode: * 15 years in premium beauty and what you only learn by doing it for someone else's brand * Quitting a six-figure job nine months before the business even launched * "I was on £60k savings and I'm not even that frugal" on bootstrapping honestly * Selling out in six weeks, losing £45k, and doing it again twice after that * Landing Boots in year one and why a big PO isn't always the win it looks like * The toxic workplace in Australia that sent her to therapy and shaped the leader she became * Why she refuses to sacrifice her salary, her lifestyle, or her sanity for the business * Anti-hustle culture, burnout, and building for the long game * "Delusion is the greatest asset I have" on ambition, billion-pound goals, and why she says it out loud * Fear and excitement are the same thing. It's just that fear forgot to breathe.
Follow Holly Brooke: Instagram: @@hollyvictoriabrooke) Brand: @wearegular
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