The Membership Mistake That's Costing You Recurring Revenue with Stu McLaren

If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly.

Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the real leverage often comes from onboarding people well, helping them experience progress, and giving them a reason to stay.

You'll hear why closed-door launches can create more momentum than always-open memberships, how deadlines help people move from "I'll save this for later" into action, and why list-building events can become one of the strongest ways to grow before a launch.

Stu also breaks down why the first seven days matter so much for retention. If people feel confused, disconnected, or overwhelmed right after they join, they are already at risk of leaving. But when you help them get clear, connect with the community, and experience a quick win, the entire relationship changes.

This episode is especially useful for experts, coaches, creators, and mission-driven entrepreneurs who want to build a business people do not just buy once, but continue to trust over time.