Self-Publishing vs. Traditional: Janyre Tromp's Real-World Experience with Both (and Clear Favorite)
Ann Kroeker, Writing CoachShow Notes
Self-Publishing vs. Traditional: Janyre Tromp's Real-World Experience with Both (and Clear Favorite)Release Date: December 17, 2025 Award-winning author and editor Janyre Tromp joins us for an in-depth exploration of her deep publishing experience. She’s seen it from all angles, as an editor in traditional publishing houses, and as an author who has seen the pros and cons of both traditional and self-publishing. Janyre breaks down the definitions, differences, and decision-making process for authors as they consider the publishing path that’s right for them.
In this wide-ranging discussion, you'll learn: Clear definitions of vanity press, hybrid publishing, self-publishing, and traditional publishing Why Janyre decided to try self-publishing (indie publishing) after undeniable success as a traditionally published author How she leverages her marketing background for maximum sales When to choose traditional publishing vs. self-publishing vs. other options The financial realities and potential of each publishing path Which path has become her favorite (and why)
This interview is perfect for aspiring authors, seasoned writers considering a change, or anyone curious about how things are changing…and how we can make an informed decision.
⌚️Timestamped Notes 00:00 Multitasking Editor Embraces Indie 05:13 Publishing Access vs Readers 08:37 Indie Publishing Workflow Explained 12:45 Indie Publishing Services Evolve 13:37 Building Your Self-Publishing Team 19:21 Nonfiction Marketing Strategies 22:35 Self-Publishing: Learn or Delegate 23:29 Indie Authors as a Business 28:43 Effective Nonfiction Self-Publishing Tips 31:05 Publishing Requires Patience and Marketing 34:48 Indie Influence on Traditional Publishing 38:44 Hybrid Author vs Publisher 41:07 Navigating Publishing Rights & Royalties 45:39 Hiring Reputable Publishing Services 46:56 Vetting Publishers for Success 52:45 Benefits of Audiobooks for Readers 53:52 The Enduring Power of Books 57:51 Craft Your Book's Big Idea
Resources & Links:Free 3-Day Challenge: Craft Your Book’s Big Idea: annkroeker.com/3day Previous interview with Janyre about target audience: Start with Your Ideal Audience
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