Show Notes
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise.
Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem.
More from Adtech Unfiltered
For years, market research and advertising operated in separate worlds. But as media grows more fragmented and marketers face greater pressure to prove every dollar, those worlds are beginning to merge. On this episode of AdTech Unfiltered, Noor Naseer talks with Laura Manning, SVP of Measurement at Cint, about how advertising research is evolving. They explore how consumer insights can inform campaigns while they are still live, why first-party research can be more valuable than modeled assumptions, what AI and synthetic data mean for the future of measurement, and why the post-campaign report may finally be on its way out.
The relationship between brands and agencies is being rewritten. On this episode of AdTech Unfiltered, host Noor Naseer sits down with W. Joe DeMiero, Chief Client and Business Officer at Havas, to share what he's learned about the brand-agency relationship from working on both sides.
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Laurie Lam, Chief Brand Officer at e.l.f. Beauty, joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands. From pioneering platforms before they're mainstream to forging unexpected partnerships and embracing community feedback in real time, Laurie shares how e.l.f. stays ahead. She also explores the evolving role of SEO in an AI-driven world, why bold experimentation beats playing it safe, and what marketers should do today to remain relevant as consumer behavior continues to shift.
What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's future. Together with host Noor Naseer, Ashley covers loyalty, martech, CRM, digital experiences, and the challenge of competing in a crowded category. She also shares lessons from her past life at Starbucks, explains why nostalgia is a competitive advantage, and reveals the metrics her team focuses on to drive sustainable growth.