The Chance to Engage Investors Like Never Before | Jonathan Casterline, Van Eck — S2 E4
DeFi Drip Podcast | Tokenized Assets & Onchain FinanceShow Notes
Jonathan Casterline, Product Manager for Digital Assets at Van Eck, discusses where the firm goes next in tokenization. Van Eck holds roughly $4 to $5 billion in digital assets, primarily within the ETF space.
A year after launching their tokenized Treasury fund, the firm is working out how to move past experimentation and drive the institutional demand that the next generation of onchain products will need.
Recorded live at the RWA Summit in Cannes for Season 2 of DeFi Drip, Graham Nelson, DeFi Product Lead at Centrifuge, sits with Jonathan to discuss the evolution of asset management, the challenges of distribution in a nascent regulatory landscape, and why tokenization's greatest value lies in direct investor engagement.
IN THIS EPISODE 👇 Van Eck's move from ETFs into tokenization Learnings from their first tokenized fund and how the industry evolves Debunking "cheaper, faster, better": the intermediaries tokenization was supposed to remove are still in the room The marketing problem: what you can actually say once a security is onchain Standardization across private funds, wrappers, and custodial models The relevance of direct investor engagement
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