53: Moral Reframing and The Science of Political Persuasion (with Robb Willer)

How can you persuade someone who disagrees with you on everything? In this episode, we discover the secrets of political persuasion with Robb Willer, a leading expert on political persuasion and moral reframing. Igor grills Robb on the ethics of activism in social science, Robb defends his mission to make a difference in the world, and Charles is amazed to find out that he can fix his misperceptions with a few simple tricks. Don’t miss this inspiring and ground-breaking conversation that will transform how you communicate with others. Tune in to Episode 53 now! Special Guest: Robb Willer. Links: Robb Willer's Website

How to Have Better Political Conversations | Ted Talk (2017)

The Key to Political Persuasion | New York Times

From Gulf to Bridge: When Do Moral Arguments Facilitate Political Influence? - Matthew Feinberg, Robb Willer (2015)

Correcting inaccurate metaperceptions reduces Americans’ support for partisan violence - Joseph S. Mernyk, Sophia L. Pink, James N. Druckman, Robb Willer (2022)

Interventions to reduce partisan animosity - Rachel Hartman, Will Blakey, Jake Womick, Chris Bail, Eli J. Finkel, Hahrie Han, John Sarrouf, Juliana Schroeder, Paschal Sheeran, Jay J. Van Bavel, Robb Willer & Kurt Gray (2022)

The activist’s dilemma: Extreme protest actions reduce popular support for social movements - Matthew Feinberg, Robb Willer, Chloe Kovacheff (2020)