Show Notes
Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi
What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.
I’m joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.
We’ll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters.
In this episode, you’ll learn:
- Why brand search campaigns can hide true marketing performance - How cutting Amazon ad spend increased sales volume - The importance of tracking blended CAC and MER - Why channel-specific ROAS targets limit growth - How Meta creates demand that Google and Amazon capture later - Using native advertising to unlock colder audiences - How connected TV supports multi-channel growth - How proactive agency strategy builds client trust - Why mature brands need diversified acquisition channels
Mentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply
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Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels
Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now
Mentioned in this episode: https://perpetualtraffic.com/advertise-with-us/ https://perpetualtraffic.com/advertise-with-us/ Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!
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