The Real Price of Wine: 401ks, Living Wages, 35 Sprays a Season Pt. 7
The Best 5 Minute Wine PodcastShow Notes
Why does a bottle from Freestone cost what it does? Justin Ennis, Senior Director of Winemaking at Joseph Phelps Freestone Vineyards, gives Forrest Kelly one of the most honest cost breakdowns you'll ever hear — an in-house vineyard crew of 12 to 15 with benefits, retirement, and paid holidays; high-touch farming on the demanding Sonoma Coast; and ocean-influenced growing seasons that can require 35 vineyard sprays where Napa's valley floor might need 10.
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Rusty Sellers takes you on a fun and informative journey with the founder of 3rd Bottle. Rusty conducts a lively quiz filled with interesting trivia about wine, including the origins of 3rd Bottle and the challenges faced by its founder in creating a wine cooling transport system. The quiz not only entertains but also educates listeners on the importance of proper wine storage and the creative solutions that can help prevent wine disasters. Listen as Rusty shares humorous anecdotes from his farm life while diving into the fascinating backstory of how 3rd Bottle came to be. The episode is packed with insights into the wine industry, the founder's personal experiences, and practical tips for wine lovers everywhere. Whether you're a wine novice or a seasoned connoisseur, this episode is sure to provide valuable information and a good laugh along the way.
Victoria Pelletier, a remarkable corporate executive, keynote speaker, and author, who has taken the business world by storm. Victoria shares her incredible journey, including becoming a C-suite leader at just 24 years old and her passion for wine. Get ready to test your knowledge with a fun quiz format where Victoria answers questions about her life and leadership philosophy.
Why do wine buyers crave validation when shirt buyers don't? In the finale of our conversation, Buyerology author Karen Green explains wine's intimidation problem, relives her Tesco days when grown men cried at delisting meetings, and reveals the no-low product she now buys by the case — because of where the store shelved it.
Wine consumption is down and the no/low category is rising — so why could Karen Green only find alcohol-free wine in one of four French retailers? In part two, the Buyerology author unpacks the buyer's journey, why nobody grabs the cheapest bottle on the shelf, and the kitten trick that gets people saying yes.
Victoria Pelletier was born to a drug-addicted teenage mother who beat her, and adopted at four by a secretary and a school janitor who had almost nothing except the conviction that their daughter was going somewhere. She was working the front desk of a hair salon at eleven. Managing adults twice her age at fourteen. Out of high school at sixteen, out of her parents' house that same semester, a homeowner at nineteen, and an executive at twenty-four with a three-month-old at home.