The Long Way Is the Shortcut: From 900 Followers to a Quarter of a Million (with Christy)
The Studio Sessions with Chris GoorShow Notes
🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges. 👉 https://creatorconfidence.pro 🛋️ Just getting started? Couch to Creator takes you from watching to posting in five weeks. 👉 https://couchtocreator.pro
In January 2023 I decided to post a video every weekday for a year. At the end of that year I had about 900 followers on Instagram. After two years, 3,000. After three, 83,000. This year we're heading for a quarter of a million. Christy and I look back at the whole journey: why I started (COVID, the cost of living and too many days away from our family), how I kept going through the flat part of the curve, and the video on a bench that changed how I talk to camera. Christy shares how she's passed 10,000 followers since January with three videos a week. We also talk about what going viral really does for you, finding your North Star, protecting your mental health, and why the long way is the shortcut.
In this episode [01:06] January 2023: posting every weekday for a year [01:55] Why I started: COVID and the cost of living [03:46] The real numbers: 900, 3,000, 83,000, 250,000 [05:20] Keeping going through the flat part of the curve [08:09] Looking for green shoots [09:23] When TikTok noticed before Instagram did [10:56] The bench video that got 350,000 views [12:35] Post across platforms and get 1% better each time [13:50] Finding your North Star [17:17] What going viral really does (and doesn't do) [19:08] Christy's first year: 10,000 followers since January [22:41] Three videos a week and a schedule you stick to [25:16] The same approach for email and YouTube [28:12] Moving goalposts and money goals [30:08] Protecting your mental health [33:45] The long way is the shortcut [34:56] Would we change anything?
Send us your questions What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show. Record a quick video or voice note, or just type it out: https://www.videoask.com/fzc1x1h6r New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.
Want more help? Creator Confidence: the complete content creation system, in 8 weeks. https://creatorconfidence.pro Couch to Creator: go from watching to posting in five weeks. https://couchtocreator.pro The Studio: our community for coaches, consultants and experts building a personal brand with video. https://brandvideo.pro The podcast website: every episode in one place. https://podcast.thechrisgoor.com Say hello on Instagram: https://instagram.com/thechrisgoor
More from The Studio Sessions with Chris Goor
🎁 A reason to keep posting: £10 off Posting with Purpose, just for podcast listeners. Ends Sunday 25 October. 👉 https://brandvideo.pro/purpose-pod 🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges. 👉 https://creatorconfidence.pro
🎁 A reason to keep posting: £10 off Posting with Purpose, just for people who’ve listened to this episode. Ends Sunday 25 October. 👉 https://brandvideo.pro/purpose-pod 🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges. 👉 https://creatorconfidence.pro
It's been a while. I pressed pause on this podcast at the end of last year. Life got busy, the business got busy, and something had to give. But I've missed it. So The Studio Sessions is coming back. Season 2 starts on Thursday 15 October, with a new episode every Thursday up until Christmas, at least. This season is about showing up on camera with confidence and building a personal brand that brings the right people to you. Christy will join me for some episodes too. It'll be different from my YouTube channel. Fewer how-tos, more of what we're thinking about, what we're seeing work for the people we coach inside The Studio, and the experiments we're still figuring out ourselves.
Most people don’t struggle with social media because of algorithms.They struggle because they never start.In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago.No big audience.No viral moments.No complicated strategy.Just clarity, honesty, and the decision to show up.Already, over a thousand people are listening.This conversation isn’t about hacks, trends, or “going viral”.It’s about what actually happens when a normal person stops waiting to feel ready and finally starts creating.If you’ve been thinking about posting but haven’t pressed record yet — this episode is for you.⸻🎥 In this conversation we cover: • What nearly stopped him posting in the first place • What he actually shared in his early content • What surprised him once people started responding • Why confidence comes after you start, not before • Advice for anyone still sitting on the fenceGive Jonathan a follow too:https://www.instagram.com/reset2breakthrough/
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