#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

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Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.

🎯 Replace happy-customer panels with lost-deal conversations that show sellers where deals actually broke down.

🤝 Create more opportunities for sellers to understand buyers, solve real company problems together, and build relationships across functions.

🎉 Build in white space, fun, volunteering, and personal perks so the kickoff feels memorable instead of like three straight days of PowerPoint.

You’re one step closer to President’s Club!:

✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training

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