From Phone‑Shy to Fully Booked: Beat Call Anxiety to Unlock High-Ticket Dog Training Sales
Let's Talk Dog BusinessShow Notes
Dog trainers love the idea of offers that sell themselves from a post, a page, or a button. No calls. No awkward conversations. Just checkout links.
That works well for low ticket items – but when you want to sell higher-ticket services, that faceless model quietly caps your income. Your fear of picking up the phone keeps the most profitable clients at arm’s length.
If you want to break free of that fear, you only need to listen in, get a little brave and use our techniques to take the right action.
KEY TAKEAWAYS
If your current low-contact model isn’t giving you the income or enquiries you want, speaking to people and adding human touchpoints is what you need.
Low-ticket items are easier to sell facelessly online, while high-ticket sales almost always require you to have a real conversation with someone.
Speaking to people via phone calls and in-person makes it easier for you and your would-be client to identify the problem properly and assess whether you are a good fit for each other.
Most people struggle with making phone calls, we are no longer used to doing it and prefer speaking online.
“No time,” “they’re probably busy,” or “I need all the info first” are often stories masking fear, discomfort, or imposter syndrome.
Having a clear framework in mind before making the call makes things much easier. A few opening sentences, what to ask and how to close the conversation reduces anxiety and makes sales calls more effective and less awkward.
Practice is what removes fear. Like dog-training mastery of phone conversations comes from repetition.
Accept that first few calls will be a bit clunky, do it anyway, don´t beat yourself up about it, take a few deep breaths and make your next call. Do this until you get good at it.
Being fully yourself matters. That includes how you talk, swear and joke. Being your true self filters out the wrong people and attracts clients who genuinely fit you and your way of working.
BEST MOMENTS
"It's the human-to-human connection that's missing."
"If you are thinking, I'm busy enough. However, I'm not earning as much as I would like, and or maybe I'm not getting enough inquiries in or earning enough, or then this is where speaking to people is going to massively set you apart."
"This works for introverts too."
"If you feel confident in a starting point, an end point, and what you do in between, then the rest kind of just flows and comes more easily."
"To create the habit - do the thing."
https://quiz.caninebusinessacademy.com/health-check
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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