S5 Ep 9 | It’s Not Just Luck: The Strategy Behind Winning 160 Cannes Lions
Beyond Marketing - The Podcast.Show Notes
In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder & CEO of MG Empower, sits down with a true icon of the creative industry: Eduardo Maruri, the man behind 160 Cannes Lions, Founder & Creative Chairman of Maruri Agency. But this conversation goes far beyond the trophies. From launching his own agency in Ecuador at just 23, to being elected to Congress and leading a football club, Eduardo has lived many lives. He shares the real strategy behind building an award-winning agency, the mindset it takes to consistently win on the global stage, and the creative discipline that turns ideas into impact. We unpack the formula behind a Cannes-worthy submission, why AI won’t replace great ideas, but might expose mediocre ones, and how Eduardo and Maira both navigated the high-stakes world of agency acquisitions (and the emotional rush that came after). This is a masterclass in creative leadership, business growth, and building a legacy through craft.
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