
Show Notes
Whether it’s Woolworths’ little plastic Disney Ooshies or New World’s fancy Smeg knives, supermarket promotions have seeped into the national consciousness, prompting secondary markets and school bans. Alex Casey joins Toby to talk through the allure of these campaigns in a cost of living gloom, and to look back at some of the greatest and strangest supermarket promotions of the 21st century.At Large with Toby Manhire is produced by Te Aihe Butler, Jin Fellet and The Spinoff. Read more at thespinoff.co.nz. Learn more about your ad choices. Visit megaphone.fm/adchoices
More from At Large with Toby Manhire
At its fourth time of trying, the Opportunity Party is on track for something unprecedented: making it to parliament. And a massive part of that is down to its new leader: Qiulae Wong. What is she doing differently? How does the party, with its powerful board, work? Is it really a party of change? What does she say to the allegations from former members about a “toxic” culture? And has she even met Gareth Morgan? Wong sits down with Toby for the latest At Large leader interview.At Large with Toby Manhire is produced by Te Aihe Butler, Zoe Madden-Smith and The Spinoff. Read more at thespinoff.co.nz. Learn more about your ad choices. Visit megaphone.fm/adchoices
Advertising campaigns are meant to capture the popular imagination, just not like this. A bank called Kiwi, a green sheep called Buck and giddy humans combined over recent days to create a strange fable for our times. Hayden Donnell joins Toby to walk us through the story that went from a pocket of the internet, via his post for the Spinoff (headline: “Kiwibank is desperately trying to stop people saying they want to f*** its sheep mascot”) and all the way to the John Oliver show.Plus: Lyric Waiwiri-Smith steps off the big pink bus to lay down the gauntlet in How Good, asking should huge campaign vehicles in fact be obligatory?At Large with Toby Manhire is produced by Te Aihe Butler, Zoe Madden-Smith and The Spinoff. Read more at thespinoff.co.nz. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ali Mau first appeared on New Zealand screens more than three decades ago. She went on to run, for five years, the #MeTooNZ project for Stuff. Last year she published No Words for This – an autobiography the Spinoff called “gripping and revelatory”. Last month, after years of work, Mau and lawyer Zoë Lawton pressed go on Tika: a globally pioneering online service for survivors of sexual harm that joins the dots between survivors. What are the experiences that led to creating this technology? How does Tika work? And – a few weeks in – what has been the volume of response been so far?
Winston Peters is contesting his 18th election this year; if you count a couple of by-elections, it’s his 20th campaign. He’s been giving ‘main character’ energy since he first entered politics with the National Party in 1978, and for more than three decades he’s been the talismanic figurehead of New Zealand First (who this year are polling consistently at or above 10%). Often cast in the role of Kingmaker, he’s now up against a new set of characters vying for the influential role.
Andrew Campbell was chief press secretary to prime minister Jacinda Ardern through crisis after crisis: the March 15 massacre in Christchurch, the Whakaari (White Island) disaster, and the Covid pandemic. On the publication of his new book, In the Room, Campbell joins Toby to talk through what they got right, what they got wrong, and why there is such an enduring depth of feeling about Ardern today. He also recounts his own approach to the communications role, personal struggle with alcoholism, and how booze has become entwined with the political-media sphere.Plus: Emma Gleason on Che Fu’s great New Zealand album, Navigator, turning 25.At Large with Toby Manhire is produced by Te Aihe Butler, Bridget Mills and The Spinoff. Read more at thespinoff.co.nz. Learn more about your ad choices. Visit megaphone.fm/adchoices