From the Glory Days of Topshop to Building Every Woman's Capsule Wardrobe with Sinead Keary

In our Season 5 finale, Sinead Keary reveals how her experience in personal shopping and luxury retail helped her create a digital-first brand, bringing personalization to the online space.

Sinead Keary brings together lessons learned from both Topshop and Brown Thomas to create a digital-first brand that merges premium accessibility with luxury craftsmanship.

Her brand stems from her years of experience in personal shopping, understanding client needs and delivering capsule collections that women can rely on season after season.

Even with roots in traditional retail, Sinead’s focus on online sales and digital strategies allowed her to create a brand that thrives in today’s digital-first landscape.

ABOUT

Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.

NEWSLETTER & COMMUNITY REWARDS

Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/

THE TECH POWERED LUXURY TEAM

Producer & Host: Ashley McDonnell

Videography: Ben O’Neill and Morgan Prudhomme

Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska

Newsletter: Beatriz Barros

Styling: Johanna Dooley

Styling Assistants: Cian Crowe and Alison Murphy

Public Relations: Align Agency

Content Creation: Kinsman & Co