Show Notes
The Professional Women’s Hockey League (PWHL) recently announced they'll be adding two new teams next season and league-wide attendance has now surpassed the 1 million mark. What’s been the key to this still-young league’s huge success? Jayna Hefford, the Executive Vice President of Hockey Operations for the PWHL and a four-time Olympic gold medalist with Team Canada, tells us how the business strategy behind the league helped propel it beyond a successful launch and into part of what’s becoming a cultural movement.
For legal disclosures, please visit http://bit.ly/socialdisclaim and www.gbm.scotiabank.com/disclosures
Key moments this episode:
2:02 – Jayna's overall assessment of the PWHL’s second season so far
3:36 – What surprised Jayna about the make-up of the fans
4:23 – The strategy to sustain fan excitement for the second season
5:20 – How a mandate from leadership helped enable some of the league's innovations
7:53 – Why has this iteration of professional woman’s hockey gained traction?
10:16 – How does the PWHL attract talent?
11:25 – How viewership has changed since the league started and how that's helped growth
12:43 – The role the PWHL plays in wider societal change
15:08 – A look ahead to next season
16:32 – What the success of the PWHL means personally to Jayna
More from Perspectives
We've got something a little different for Perspectives listeners this week.
Women's health is getting more attention now, but many women have spent years being told to push through symptoms that were misunderstood, dismissed, or normalized.
Artificial intelligence has quickly become part of everyday life. It helps people write emails, summarize meetings, generate code, and answer questions in seconds.
With a slightly more positive but cautious tone, the Bank of Canada announced Wednesday that interest rates would stay put, marking its sixth consecutive hold.
Oil prices have been moving again, and Canadians are feeling it at the pump. But while changes in gas prices are easy to spot, the forces behind them can be much harder to untangle.