Recorded At Red Nine

Booked Two Years Out, Never Paid for an Ad | Stacey Banfield

Recorded At Red Nine

Show Notes

Brought to you by Plato, the full-service marketing agency that drives real business performance. Connect with the team: https://platocreative.co.nz/ Stacey Banfield left school at 16 to work on the Chanel counter at Ballantynes. Today she runs a team of 12 artists under the SB Collective, is booked two years ahead for weddings, and has never spent a dollar on advertising. She also put her life savings into launching her own product brand, Soleil & Soul Beauty. Andy and Stacey cover how weekend freelance work outgrew her counter wage, and the accountant exercise that showed she was sending $30,000 of work a year to other artists and getting almost no thanks for it. They talk about why she hires for people skills over makeup skills, how she handles wedding-morning drama, and why chasing follower counts doesn’t matter when word of mouth fills the book. She also explains the gap she saw in the market for brush cleansers, the NZ-native ingredient Totarol, and getting stocked back where she started.

Recorded at Red Nine | businesses building Canterbury

Thanks to Plato, helping ambitious brands and businesses scale faster through strategic full-service marketing. Find out how they can help you grow: https://platocreative.co.nz/ Chapters 00:00 Intro 00:56 SB Collective vs Stacey Banfield Makeup Artist 02:27 Handing clients to the team and keeping the quality up 03:47 Leaving school at 16 to get into makeup 05:48 From the Chanel counter to going full time 07:49 Low risk, a beauty blog and $30k of turned-away work 10:19 What a wedding morning actually looks like 12:20 Difficult bridesmaids and being the bad guy 15:35 Why people skills beat makeup skills 17:43 Why she’s stayed in Christchurch 19:01 Chanel, Tom Ford, MAC and the blogging era 21:10 No comments, still booked two years in advance 23:05 Launching Soleil & Soul Beauty 26:19 Skin first: SPF, actives and TikTok trends 32:30 Flown to New York by Clinique 35:04 Brush cleansers, Totarol and stocking at Ballantynes 37:30 Advice for two years into business 38:58 Quick makeup and skincare tips Hosted on Acast. See acast.com/privacy for more information.

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