#25: How to Become an Entrepreneur (with Greg Fisher, Professor of Entrepreneurship at Kelley School of Business)

What if your biggest business opportunity lies in solving a problem nobody else has recognised? On World's Greatest Business Thinkers, host Nick Hague sits down with Jo Fairley, keynote speaker and co-founder of Green & Black's and Beauty Bible, to explore the principles behind building successful, purpose-driven businesses. Drawing on her experience as a serial entrepreneur, Jo explains why genuine conviction in your product, exceptional quality, and ethical business practices can create powerful competitive advantages. The conversation explores how identifying unmet needs can reveal untapped market opportunities, why purpose should be embedded in a business model rather than treated as an afterthought, and how complementary skills strengthen founding partnerships. Jo also shares insights into strategic focus, market research, and the importance of resisting the temptation to follow competitors. From pioneering organic chocolate to challenging conventions in the beauty industry, her entrepreneurial journey offers valuable lessons for anyone looking to build a sustainable business that combines commercial success with meaningful impact. What You Will Learn: Why fundamental belief in your product simplifies every downstream business decision

Special thanks to Triangle for sponsoring this episode. Triangle's founder, Matt, is offering a complimentary one-hour strategy session for founders seeking to grow their personal brand. I can't recommend this service enough, and get in quick as there are only three remaining slots available this month! Get in touch at [email protected] or book directly at https://www.triangle-branding.com/book-a-call

Special thanks to Triangle for sponsoring this episode. Triangle's founder, Matt, is offering a complimentary one-hour strategy session for founders seeking to grow their personal brand. I can't recommend this service enough, and get in quick as there are only three remaining slots available this month! Get in touch at [email protected] or book directly at https://www.triangle-branding.com/book-a-call

Special thanks to Triangle for sponsoring this episode. Triangle's founder, Matt, is offering a complimentary one-hour strategy session for founders seeking to grow their personal brand. I can't recommend this service enough, and get in quick as there are only three remaining slots available this month! Get in touch at [email protected] or book directly at https://www.triangle-branding.com/book-a-call

Special thanks to Triangle for sponsoring this episode. Triangle's founder, Matt, is offering a complimentary one-hour strategy session for founders seeking to grow their personal brand. I can't recommend this service enough, and get in quick as there are only three remaining slots available this month! Get in touch at [email protected] or book directly at https://www.triangle-branding.com/book-a-call