Show Notes
Episode 082 of the Near Future Laboratory Podcast with Julian Bleecker in conversation with Shashwatch Santosh.
Home Page
Please support this work and join the Near Future Laboratory Discord through Patreon:
https://patreon.com/nearfuturelaboratory
You can also support the work by buying something from the Near Future Laboratory Shop of Futures Artifacts:
https://shop.nearfuturelaboratory.com
In Episode 082, Shash and I dance around the world of design education from Shash’s experiences at Parsons School of Design. He describes the challenging norms and his explorations around the boundaries of speculative design and Design Fiction. Shash reveals that he is a proponent of creative confusion, and shares his journey through design school, emphasizing the importance of breaking away from traditional labels and constraints. We get a candid discussion of the struggle to define his work, moving beyond conventional roles like industrial designer or object maker, and embracing the ambiguous realm of speculative design.
Shashwatch's insights are insightful and profound, particularly useful for those in or considering design education. I was especially intrigued by his critique of how the term 'speculative design' can inadvertently create aesthetic stereotypes and limit the scope of design projects. He advocates for a design approach that transcends labels, allowing work to speak for itself without being confined by preconceived notions of discipline. This approach, he believes, fosters creativity and opens up a world of possibilities beyond the conventional boundaries of design.
I somewhat echo Shashwatch’s sentiments, and we wonder together and probe the practical aspects of translating expansive and imaginative thinking into viable career paths — where viable means an exchange of value (insight/imagination/creativity for $$$). Shashwatch responds with examples from his own life, discussing the challenges of job hunting and the importance of presenting work effectively to various audiences. He highlights the significance of maintaining technical rigor in projects, which helps in navigating the murky waters of creative industries.
Shashwatch also shares his experience of struggling with familial expectations and the pressures of justifying his unconventional career path. He stresses the importance of finding a balance between creative freedom and economic viability, a dilemma faced by many in creative fields. His journey underscores the need for designers to possess not just creative skills but also the ability to articulate and market their ideas effectively in a commercial context.
You can find Shash’s thesis project 'The Public Library of Usables', a concept born from his exploration of object-oriented ontology. This project challenges traditional object functions, inviting a re-imagination of how objects are used and interact with each other, reflecting his deep engagement with speculative design principles.
Hopefully this Episode provides a compelling narrative on the complexities of design education and practice, highlighting the importance of breaking conventions, embracing ambiguity, and balancing creative aspirations with practical realities. I’d say that Shash's journey and optimism is a testament to the transformative power of speculative design and the value of creative exploration in shaping a unique design identity.
More from Near Future Laboratory Podcast
In this episode of the Near Future Laboratory Podcast, I talk with my old friend Ian Bogost about his new book, “The Small Stuff: How to Lead a More Gratifying Life” — a funny (like..I laughed out loud) , generous, and quietly radical invitation to recover the sensory enchantment of everyday life.Ian’s book begins with ordinary things: stick shifts, toasters, paper cups, plastic film, doorknobs, faucets, pre-ordering shirts, Diet Coke cans, plunger force cups when they are missing their handle, the texture of a phone case, the sound of ice in a motel ice bucket. Of course our conversation quickly opens into something larger, which I think Ian has been asking for awhile: how modern life has dematerialized so many of our encounters with the world, replacing small tactile gratifications with convenience, automation, frictionless interfaces, and screens.What I especially loved about this conversation is that Ian is not making a nostalgic argument for going backward. He is not saying we need to abandon technology or recreate some lost analog past. Instead, he is asking us to accept what the world is already offering everyday: these small, recurring, very much embodied encounters that make up the actual texture of a life. This isn't “mindfulness” as another productivity technique. Nor is it a kind of self-improvement as a grind. Ian is wondering about the possibility that contentment might be right in front of is, even as we appear to be just pulling the pull-tab on a can of suds; it's under our fingertips, in our peripheral vision, in the overlooked background of the day.We talk about the origins of the book, Ian’s long path from games and object-oriented philosophy to ordinary experience, the decline of sensory life, why curiosity may be a virtue worth defending, how to “bring the background into the foreground,” and why gratification and imagination might belong to the same family of openness.It is a conversation about small stuff, which means it is also a conversation about almost everything.https://smallstuffbook.comhttps://bogost.comhttps://www.theatlantic.com/author/ian-bogost/
The podcast is back from hiatus with a fun one! Episode 104 is a conversation with Sarah Rothberg and my dear old friend and collaborator Marina Zurkow about More&More, their speculative card-deck and worldbuilding framework for making strange, useful futures with other people. We talk about why constraints are better than blank canvases, how a handful of absurd cards can quickly open up a whole social world, and why the point is not to invent dystopias but to imagine worlds you might actually want to live in. Along the way: the Whitney Museum, Hudson River speculation, public kitchens and bathrooms, communication by scent, abolitionist futures, AI ethics, material responsibility, and the impossibility of being perfectly virtuous while living inside messy technologies. It’s rangy, playful, and serious in the way good speculative work tends to be. Love these guys.
Andy Polaine is a designer, educator, writer and podcast guy. He hosts the wonderful 'Power of Ten' podcast. Andy is known for his work as a service designer, innovation consultant and professional executive coach. Don't forget — please support the podcast and all the things over at https://patreon.com/nearfuturelaboratory. Your support would be very much appreciated. Oh, also? Please rate and write a review of the podcast over on Apple Podcasts. That stuff really does help! Thank you! Julian
Please support the podcast on Patreon! Thank you to all of my paid subscribers! My friend Tom Guarriello joins me to unpack a deceptively simple question—why do some things matter more than others? How is it that “brands” are rarely just products. Tom describes how they’re meaning-machines: coffee cups, clothes, grocery aisles, and the everyday objects we carry through life are the things that quietly scaffold identity, aspiration, and sense of belonging. Choice arrives instantly; explanation comes later. Tom’s “meaning stack” helps us understand the rise of culture brands those brands that don’t just sell products, but stage worlds: concerts, exhibitions, lifestyles, and point-of-view. Tom's new book gets into all of this and more. Check out his "The Meaning of Branded Objects". https://tomguarriello.com
Here we are — where imagination becomes strategy and art is the engine of innovation. This is a rebroadcast of my conversation in Episode 54 with my friend Dave Gray - artist, visual thinker, and founder of the School of the Possible - in which we explore how drawing and creativity can unlock new ways of seeing, thinking, and shaping the future. Simple sketches can transform complex ideas and help organizations envision possibilities that don’t yet exist — Dave is a maestro. In our chat, Dave shares stories from his journey as an illustrator, consultant, and teacher, revealing how visual storytelling and hands-on creativity are essential tools for navigating uncertainty and designing better futures. Whether you’re a strategist, designer, or just curious about the power of art in business and life, this conversation will inspire you to pick up a pen, embrace your imagination and let it help you create the future you want to inhabit.