Show Notes
To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.
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This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of digital advertising, why purpose and performance can work hand in hand, and what the future holds for a more responsible media industry.