Summary
Marketers are increasingly recognizing the phenomenon of "bullspend," where ad campaigns show impressive metrics but fail to generate actual revenue. This issue highlights the need for a shift in focus from vanity metrics, such as impressions, to tangible results that impact the bottom line. The discussion emphasizes the importance of using platforms like LinkedIn, which reportedly offers the highest return on ad spend among major networks.
In a deeper exploration of quantum mechanics, the conversation delves into the nature of physics and its relationship with information. Niels Bohr's perspective that physics models our observations rather than the underlying reality is highlighted, alongside Werner Heisenberg's assertion that the laws of nature reflect our knowledge of particles. This leads to John Archibald Wheeler's radical idea that information is fundamental, suggesting that the relationship between the observer and the observed shapes our understanding of the universe.
The dialogue further examines how quantum systems can be viewed through an informational lens, where the fundamental building blocks are propositions—answers to binary questions about particles. This approach clarifies complex phenomena such as quantum indeterminacy and entanglement, illustrating how the limited information content of quantum systems leads to their unique behaviors. The implications of this informational perspective challenge traditional views of reality, suggesting that our understanding of the universe is inherently tied to the information we can gather.
Show Notes
PBS Member Stations rely on viewers like you. To support your local station, go to:http://to.pbs.org/DonateSPACEUploaded 01-06-22Get your t-shirt at the Space Time Merch Store:https://www.pbsspacetime.com/shopNeils Bohr said, “It is wrong to think that the task of physics is to find out how Nature is. Physics concerns what we can say about Nature.” Well it turns out that if we pay attention to this subtle difference, some of the most mysterious aspects of nature make a lot more sense.Sign Up on Patreon to get access to the Space Time Discord!https://www.patreon.com/pbsspacetimeSign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeSearch the Entire Space Time Library Here: https://search.pbsspacetime.com/Hosted by Matt O'DowdWritten by Matt O'Dowd Post Production by Leonardo Scholzer, Yago Ballarini, Pedro Osinski, Adriano Leal and Stephanie FariaGFX Visualizations: Ajay ManuelDirected by Andrew KornhaberAssociate Producer: Bahar GholipourExecutive Producers: Eric Brown and Andrew KornhaberExecutives in Charge (PBS): Adam Dylewski, Maribel Lopez Director of Programming (PBS): Gabrielle Ewing Spacetime is produced by Kornhaber Brown for PBS Digital Studios.This program is produced by Kornhaber Brown, which is solely responsible for its content.© 2022 PBS. All rights reserved.End Credits Music by J.R.S. Schattenberg: https://www.youtube.com/user/MultiDroidekaSpecial Thanks to Our Patreon SupportersBig Bang SupportersAdam HillierBryce FortPeter BarrettDavid NeumannCharlieLeo KoguanAhmad JodehAlexander TamasMorgan HoughAmyJuan BenetVinnie FalcoFabrice EapMark RosenthalDavid NicklasQuasar SupportersMarty SweetmanAlex KernEthan CohenStephen WilcoxChristina OegrenMark HeisingHank SHypernova Supporterswilliam bryanGregory ForfaKirk HonourMark EvansdrollereJoe MoreiraMarc ArmstrongScott GorlickPaul Stehr-GreenRussell PopeBen DeloScott GrayАнтон КочковJohn R. SlavikMathewDonal BotkinJohn PollockEdmund FokschanerJoseph Salomonechuck zegarJordan YoungDaniel MuzquizGamma Ray BurstHarsh KhandhadiaWalterThomas TarlerbsgbryanSean McCaulCarsten QuinlanSusan AlbeeFrank WalkerMatt QWhizBangeryAvi YashchinMHL SHSKory KirkTerje VoldAnatoliy NagornyycomboyBrett BakerJonathan ConerlyAndre StechertRoss BohnerPaul WoodKent Durhamjim bartoshNubbleScott R CalkinsThe Mad MechanicJuan David Gil WiedmanEllis HallJohn H. Austin, Jr.Diana SBen CampbellFaraz KhanAlmog CohenAlex EdwardsÁdám KettingerMD3Endre PechDaniel JenningsCameron SampsonGeoffrey ClarionDarren DuncanRuss CreechJeremy ReedEric WebsterDavid JohnstonWeb BrowserMichael BartonChristopher BarronJames RamseyMr TAndrew MannIsaac SuttellDevon RosenthalOliver FlanaganBleys GoodsonRobert WalterBruce BSimon OliphantMirik GogriMark DelagasseMark Daniel CohenNickolas Andrew FreemanShane CalimlimTybie FitzhughRobert IlardiEric KieblerCraig StonahaMartin SkansThe Art of SinGraydon GossFrederic SimonTonyfaceJohn RobinsonA GDavid NealKevin LeejustahatJohn FunaiTristanBradley JenkinsKyle HoferDaniel StříbrnýLuaanCodyThomas DoughertyKing ZeckendorffScott GossettDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkKevin Warne Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from PBS Space Time
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 28-03-19Of all the unlikely ends of the universe, the Big Rip has to be the most spectacular. Galaxies ripped to shreds, dogs and cat first living together, then tragically separated by the infinitely accelerating expansion of space on subatomic scales. Good thing it's not going to happen. Or is it?Check out the new Space Time Merch Store!https://pbsspacetime.com/Support Space Time on Patreonhttps://www.patreon.com/pbsspacetime#bigrip #endoftheuniverse #spacetimeLearn More About Dark Energy Here:https://www.youtube.com/playlist?list...Hosted by Matt O'DowdWritten by Matt O'DowdGraphics by Aaron HalevyDirecting by Andrew KornhaberThe universe is expanding, and that expansion is accelerating. We don’t know what’s causing that acceleration, but that hasn’t stopped us from giving it a name. We call this unknown influence dark energy. The observed acceleration is, for the most part, nicely described with a constant density of dark energy – the same amount of this stuff in every block of space. Which means if you increase the volume you increase the overall amount of dark energy – hence accelerating expansion. Mathematically we describe a constant energy density with the cosmological constant in the equations of Einstein’s general theory of relativity. But what if dark energy is NOT constant? What if the energy density in each patch of space increases over time? In that case, the acceleration itself could be … accelerating. That would be bad.Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big Bang:Anton LifshitscoolascatsDavid NicklasFabrice EapJuan BenetJustin LloydTim DavisQuasar:James FlowersMark RosenthalTambe BarsbayVinnie FalcoHypernova: chuck zegarDanton SpiveyDonal BotkinEdmund FokschanerJens TheisenJohn HofmannJordan YoungJoseph SalomonekkmMark HeisingMatthew O'ConnorThanks to our Patreon Gamma Ray Burst Supporters: Alexey EromenkoAntonio RuizBradley JenkinsBrandon LabonteBuruk AregawiCarlo MogaveroDaniel LyonsDavid BehtalaDavid CraneDavid SchmidtDustan JonesGeoffrey ShortGreg WeissJack FroschJames HughesJames QuinteroJinal DoshiJJ BagnellJohn WebberJon FolksJonahJoseph EmisonJosh ThomasKenneth F LeonardKevin WarneKyle HoferMalte UblMark VasileNathan HitchingsNicholas RoseNick VirtueRatfeastRichard BromanScott GossettSigurd Ruud FrivikTim CrookhamTim StephaniTommy Mogensenسلطان الخليفيAnd a round of applause to Andreas Nautsch. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
You can learn more about CuriosityStream at https://curiositystream.com/spacetimeUploaded 20-02-19PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACECheck out the new Space Time Merch Store!https://pbsspacetime.com/Support Space Time on Patreonhttps://www.patreon.com/pbsspacetimeHook up an old antenna to your TV and scan between channels. The static buzz you hear is mostly due to the ambient radio produced by our noisy pre-galactic civilization. But around one percent of that buzz is something very different – it’s the cosmic microwave background radiation – the remnant of the heat-glow released when the hot, dense early universe became transparent for the first time. It sound likes random static, but that buzz contains an incredible wealth of hidden information. It holds the secrets of the universe’s fiery beginning, Tweet at us! @pbsspacetimeFacebook: facebook.com/pbsspacetimeEmail us! pbsspacetime [at] gmail [dot] comComment on Reddit: http://www.reddit.com/r/pbsspacetimeHelp translate our videos!https://www.youtube.com/timedtext_csSound Waves from the Beginning of Timehttps://www.youtube.com/watch?v=PPpUxoeooZkHosted by Matt O'DowdWritten by Matt O'DowdGraphics by Luke MaroldiDirecting by Andrew KornhaberIt’s not surprising that scientists have spent half a century and built multiple satellites to unlock the mysteries of the cosmic microwave background. We’ve delved into its nature before – from its formation 380,000 years after the Big Bang, to its 1964 discovery by Penzias and Wilson with the Holmdel Horn Antenna, to its increasingly accurate mapping across the sky with ever-better satellites. It all culminated in this – the Planck satellite’s map of the CMB.Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big Bang:Anton LifshitscoolascatsDavid NicklasFabrice EapJuan BenetJustin LloydTim DavisQuasar:James FlowersMark RosenthalTambe BarsbayVinnie FalcoHypernova: chuck zegarDanton SpiveyDonal BotkinEdmund FokschanerJens TheisenJohn HofmannJordan YoungJoseph SalomonekkmMark HeisingMatthew O'ConnorThanks to our Patreon Gamma Ray Burst Supporters: Alexey EromenkoAntonio RuizBradley JenkinsBrandon LabonteBuruk AregawiCarlo MogaveroDaniel LyonsDavid BehtalaDavid CraneDavid SchmidtDustan JonesGeoffrey ShortGreg WeissJack FroschJames HughesJames QuinteroJinal DoshiJJ BagnellJohn WebberJon FolksJonahJoseph EmisonJosh ThomasKenneth F LeonardKevin WarneKyle HoferMalte UblMark VasileNathan HitchingsNicholas RoseNick VirtueRatfeastRichard BromanScott GossettSigurd Ruud FrivikTim CrookhamTim StephaniTommy Mogensenسلطان الخليفي Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 07-04-21Support Us On https://www.patreon.com/pbsspacetimeWhen a theory makes a prediction that disagrees with an experimental test, sometimes it means we should throw the theory away. But what if that theory has otherwise produced the most successful predictions in all of physics? Then, that little glitch may be pointing the way to layers of physics deeper than we've yet imagined. Well, FermiLabs Muon G-2 experiment has been chasing the most promising glitch of all, and they've just announced their results.Announcement Resultshttps://theory.fnal.gov/events/event/first-results-from-the-muon-g-2-experiment-at-fermilabPrevious Episode of Space Time To Help Understand Muon G-2:Quantum Mechanics Most Incredible Predictionhttps://www.youtube.com/watch?v=7UwigY4SjKY&ab_channel=PBSSpaceTimeMuon g-2 Playlisthttps://www.youtube.com/playlist?list=PLsPUh22kYmNBpDZPejCHGzxyfgitj26w9Check out the Space Time Merch Storehttps://www.pbsspacetime.com/shopHosted by Matt O'DowdWritten by Dan Garisto and Matt O'Dowd Graphics by Leonardo Scholzer, Yago Ballarini, Pedro Osinski, Adriano Leal and Stephanie FariaGFX Visualizations: Katherine KorneiDirected by Andrew KornhaberAssistant Producer: Setare GholipourExecutive Producers: Eric Brown and Andrew KornhaberEnd Credits Music by J.R.S. Schattenberg: https://www.youtube.com/channel/UCRl6-nb4iOnsij-vnpAjp0QSign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeBig BangLeo KoguanRick DeWittSandy WuMatthew MillerBrodie RaoScott GrayAhmad JodehRadu NegulescuAlexander TamasMorgan HoughJuan BenetVinnie FalcoFabrice EapMark RosenthalDavid Nicklas Quasar SupporterHank SChristina OegrenMark Heising Hypernova Supporterwilliam bryanScott GorlickNick BerardPaul Stehr-GreenMuOn MarketingRussell PopeBen DeloL. Wayne AusbrooksNicholas NewlinAdrian PosorАнтон КочковJohn R. SlavikMathewDanton SpiveyDonal BotkinJohn PollockEdmund FokschanerJoseph Salomonechuck zegarJordan Youngm0nkJohn HofmannTimothy McCullochGamma Ray Burst SupportersThe Mad MechanicJuan David Gil WiedmanEllis HallAlexey KamenskiyJohn H. Austin, Jr.Andrew MacleodDiana SDouglas DraneBen CampbellLawrence Tholl, DVMFaraz KhanAlmog CohenAlex EdwardsNickÁdám KettingerSylvain LeducAnthony KahngMD3Endre PechDaniel JenningsCameron SampsonPratik MukherjeeGeoffrey ClarionNateDarren DuncanRuss CreechJeremy ReedDerek DavisEric WebsterSteven SartoreDavid JohnstonJ. KingMichael BartonChristopher BarronJames RamseyDrew HartJustin JermynMr TAndrew MannJeremiah Johnsonfieldsa eleanoryPeter MertzKevin O'ConnellIsaac SuttellDevon RosenthalOliver FlanaganDawn M FinkBleys GoodsonDarryl J LyleRobert WalterBruce BIsmael MontecelSimon OliphantMirik GogriMark Daniel CohenBrandon LattinNickolas Andrew FreemanShane CalimlimTybie FitzhughRobert IlardiAstaurusEric KieblerCraig StonahaMartin SkansMichael ConroyGraydon GossFrederic SimonTonyfaceJohn RobinsonA GKevin LeeAdrian HatchYurii KonovaliukJohn FunaiCass CostelloGeoffrey ShortTristan DelocheBradley JenkinsKyle HoferTim StephaniLuaanAlecZeroVlad ShipulinCodyMalte UblKing ZeckendorffNick VirtueScott GossettMartin J LollarDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkGrowingVioletKevin WarneAndreas NautschBrandon labontewilliam bryan Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to:http://to.pbs.org/DonateSPACE
Thank you to Brilliant for Supporting PBS. To learn more go to https://brilliant.org/SpaceTime/