
AI in Action. Real Life in a Marketing Agency | Chris Panteli | DS639
Affiliate Marketing & Side Hustles on the Doug.ShowShow Notes
I chat with Chris Pantelli, the founder of Linkify and Total Authority, about using AI inside a business.Chris says they started with early AI writing tools, then moved heavily into Claude, ChatGPT, and Grok for coding, analysis, automation, and content workflows. He describes building custom internal tools with AI for pitch operations, journalist data, transcript analysis, and other tasks.
Linkifi Total Authority Total Authority on YouTube
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