Show Notes
This week we’re joined by Stef Pascual, VP of Audience Development and Paid Media at Concord. We talk about how bands actually break online, why going viral doesn’t always mean you’ve built real fans, and what happens behind the scenes when a song suddenly starts blowing up on TikTok. We also get into the campaigns behind Ghost, Pierce The Veil and Ice Nine Kills, how labels decide where to spend money, why most bands get social media wrong, and what artists should be doing if they’re trying to grow without a massive budget. A really interesting episode if you’re in a band, work in music, or just want to understand how the industry actually turns online moments into proper careers. Just search UPRAWR podcast wherever you listen. Follow us to see Behind The Scenes: Jack - https://www.instagram.com/jack_uprawr/ Joe - https://www.instagram.com/joe_davis77/
More from UPRAWR Podcast
From 1600s opera houses to stadium tours, Live Nation and billion-dollar concerts, we look at how the live music industry was built. Turns out, promoters have been using the same tricks for hundreds of years: tiered tickets, overpriced drinks, manufactured hype, venue monopolies and huge financial gambles. This is the 400-year story of concert promoting.
Fueled By Ramen went from a tiny DIY label with basically nomoney to becoming the home of some of the biggest alternative bands of the last 20 years. In this episode, we get into the story behind the label, howthey found bands like Fall Out Boy, Panic! At The Disco, Paramore, fun. and Twenty One Pilots, the risks they took along the way, and how John Janick went from starting the label as a teenager to eventually running Interscope Records. Some of the stories behind these bands are insane, lets get into it
David Savereux has spent his career at the heart of UK nightlife, taking on the running of Sheffield’s legendary Corporation nightclub at just 21 years old.In this episode, we get into what’s really happening to British nightclubs, why young people aren’t going out like they used to, the true cost of a night out, and how phones, dating apps and changing drinking habits have completely reshaped club culture.David also explains why simply opening the doors isn’t enough anymore, why club nights constantly need new themes and reasons for people to turn up, how alternative culture has changed with a new generation, and what it actually takes to keep an independent nightclub alive.
AEG is one of the most powerful companies in live entertainment, but the story behind it starts far away from concerts, festivals and arenas.
Live Nation has grown from a concert promoter into one of the most powerful companies in the global music industry In this episode, we look back at how it became so dominant, its merger with Ticketmaster, its influence over venues, tours and ticketing, and ask the big question: does Live Nation now have too much control over live music?