The Business of Executive Coaching

The Referral Trap: Why Word of Mouth Isn't a Business Strategy

The Business of Executive Coaching

Show Notes

Getting clients via word of mouth and referrals feels like the "right" way to build a coaching business doesn’t it? None of that messy sales business. And gosh it feels good when clients come to us.But I’m sorry to say, if referrals are your whole business development strategy, we need to talk.

In this episode I break down why the word of mouth and referral-only approach that worked for coaches starting out 15 - 20 years ago doesn't hold up in today's market, and why hope is not a sustainable strategy.If you'd like support building a strategy that gets you consistently in front of corporate clients, you can learn more about the Corporate to Coach Accelerator here and please book a call with me to discuss whether it makes sense for your business.

And don't forget to connect with me on LinkedIn and let me know your take on this episode!

More from The Business of Executive Coaching

Oct 18, 2026

If you are planning to start (or reinvigorate!) your coaching business in 2027, chances are there are things you need to be doing now.

Oct 11, 2026

Today I'm joined by Dr. Saba Hasanie, an ICF MCC certified coach, supervisor and author, and a three-time guest on the podcast. Saba has been working in executive coaching for 16 years, following an amazing career spanning marketing, sales, HR and management consulting.

Oct 4, 2026

What if the thing slowing your coaching business down isn't a lack of effort, but an obstacle you haven't named yet?

Sep 27, 2026

Today I'm joined by Cathy Hockey, a coach, consultant and facilitator working with for-purpose organisations and leaders. Cathy brings 40 years of experience, including close to 20 in the not-for-profit sector.

Sep 20, 2026

What if the most confronting reply in your inbox is actually proof your outreach is working exactly as it should?

See all episodes →