The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand
Dear FoundHer...Real Founder Stories for Women Small Business OwnersShow Notes
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You Know You Need to Show Up — So Why Aren't You? With Peloton's Jenn Sherman
If you've ever felt invisible online despite having something real to say, this episode is for you.
Peloton's original instructor Jenn Sherman is back on Dear FoundHer, and this time, we're not talking about her Peloton journey. We're talking about one of the biggest challenges facing women startup founders and entrepreneurs today: founder visibility. Specifically, why so many of us know we need to show up on social media for our personal brand and business, and why we still don't.
Jenn made headlines (in our community, at least) when she admitted she had never made a reel. What happened next? An outpouring of real founder stories from women just like her, accomplished, driven, and completely paralyzed when it comes to social media.
In this conversation, Host, Lindsay Pinchuk and Jenn get real about the imposter syndrome, the overwhelm, and the very practical steps that finally got Jenn moving.
Because here's the truth: growing an audience doesn't require perfection, it requires consistency.
In this episode, you'll hear: Why founder visibility matters more now than ever, and what's at stake when you go dark on social media How Jenn finally broke through her fear and what happened to her engagement when she did Lindsay's 5-step social media challenge designed specifically for founders who feel behind The connection between company messaging, showing up consistently, and building a community that converts Why your publicity strategy starts with your own platforms, before you ever pitch a journalist How to stop posting and ghosting, and start building real relationships online The simple content banking system that makes growing an audience actually manageable
This one is for every woman founder who has ever said "I know I should be doing more," and hasn't yet. Whether you're navigating the scaling challenges of a growing business, trying to get press for the first time, or just figuring out how to manage your time and messaging across platforms, this episode will meet you exactly where you are.
Connect with Jenn Sherman on Instagram here.
Everything you just heard in this episode? It's SWEEP in action. Join me on April 9th for a free live SWEEP Workshop where I'll teach you the exact framework that makes marketing simple, consistent, and effective for women business owners just like you. Register for free, and I'll see you there.
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If this episode resonated with you, share it in your stories and tag @lindsaypinchuk and @dearfoundher, we want to hear from you. This episode originally ran on March 16, 2023. You can listen to the follow up from this conversation here.
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