Show Notes
In this episode, Jason Bagley and legendary creative leader Chris-Beresford-Hill discuss the industry's pitiful lack of training for CD's, and share powerful insights and advice for on how to be a great creative leader. Chris Beresford-Hill is North America President and Chief Creative Officer of Ogilvy, joining in 2021. By 2023 Ogilvy was AdAge Comeback Agency of the Year, one of Fast Co’s most Innovative, as well as 2023 Global Effies Network of the Year, and 2022 Cannes Network of the Year. Previously, Chris spent four years as Chief Creative Officer at TBWA\Chiat\Day New York, helping lead a transformation resulting in the best Cannes performance and most creative awards in the office’s history, while growing the business 180%, with no layoffs during COVID. TBWA returned to the AdAge Agency A-List, after a decade long absence, as well as Fast Co’s Most Innovative list, remaining there every year under his leadership. TBWA was also ADWEEK Network of the Year twice. Individually, Chris was back-to-back finalist for AdAge’s CCO of the year, and Campaign US Creative Person of the Year. Prior to TBWA, Chris spent eight years as Executive Creative Director at BBDO New York, steering some of the agency’s most iconic work, alongside partner Dan Lucey, helping the shop earn multiple AdAge Creativity, and ADWEEK Agency of the Year honors, AdAge A-List appearances, and Network of the Year honors at Cannes, including Network of the Decade. He F'd up and did not go work for Bagley in 2009. But the two remain friends, maybe even better for it. Chris previously held Creative Director and Writer positions at Saatchi NY, Goodby, Silverstein & Partners SF, and Modernista! in Boston - where he stared out as an unpaid intern in 2002, writing automotive brochures for General Motors. He has been included in ADWEEK Best Creatives, the ADWEEK 100, Business Insider’s Most Creative People in Advertising, and the AdAge 40 Under 40, back when he was under 40. Jason’s Free Masterclass Training: The 7 Secrets to Becoming a Legendary Creative Director Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/
Follow Jason on LinkedIn: https://www.linkedin.com/in/jason-bagley-96b33612/
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Jessica Shriftman is currently a freelance creative director with 14 years of experience in an ad agency and startup advertising. Her background lies in art direction, strategy, and creative direction, spanning the gamut of concept to content. She’s known in the industry for delivering thought-provoking ideas that propel brands into pop culture, garnering press and transforming sales. She was selected three times for Business Insider’s list of The Most Creative People In Advertising and was named a Next Creative Leader and Female Frontier by Campaign US. Jessica’s work has received accolades from Emmy nominations to Cannes Lions and D&AD pencils. Jason’s Free Masterclass Training: The 7 Secrets to Becoming a Legendary Creative Director Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/ Follow Jason on LinkedIn: https://www.linkedin.com/in/jason-bagley-96b33612/ Jessica’s Portfolio: https://jessicashriftman.com/
Jeff is a creative director and art director with over 13 years of experience in advertising, branding, and craft service table critiquing (aka production). After graduating from the VCU BrandCenter, he began his career at Wieden + Kennedy, working on brands like Southern Comfort, ESPN, and Nike Jordan. He’s also led campaigns for Heineken, Miller Lite, Upwork, Amazon, NBA2K, and Jose Cuervo. He most recently received the Grand Prix Film Lion for Apple’s “R.I.P Leon”. Despite the multiple Gold Lions he’s won over the years and now uses as paper weights and doorstops, he still has never set foot in France. Jeff is a lifelong fan of country and soul music, documentary films, photography books, and the great outdoors. They all inspire his work and approach to creative problem-solving. Jason’s Free Masterclass Training: The 7 Secrets to Becoming a Legendary Creative Director Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/ Follow Jason on LinkedIn: https://www.linkedin.com/in/jason-bagley-96b33612/ Subscribe to Jason’s YouTube: www.youtube.com/@theasap.school Jeff’s Website: https://jeffreylawrencefishburnedryer.com/
Ashley Marshall has been an ECD at The Martin Agency for over two years, where she has lead teams to make some of the most talked about work for brands, including Axe, Old Navy, Chobani, Carmax and GEICO. Previously she held the position of creative director at Wieden + Kennedy, where she lead teams to create iconic work for Old Spice, Samsung, Facebook and Secret. Her career began as a copywriter at Chiat Day in 2002, where she helped create the still running Blank the Rainbow campaign for Skittles. Her work has been recognized by One Show, One Show Interactive, London International, Andy Awards, D&AD, Cannes Lions, Clios, Facebook Studio Awards, Webby’s, Art Directors Club, Local ADDY and National ADDY Awards and she was a 2022 recipient of Campaign Magazine’s Female Frontier Award. She graduated from The University of North Texas in 2000 and Creative Circus in 2002 and believes strongly in the power of strategic insights + creativity to solve our biggest business challenges with ideas people love. Jason’s Infinite Idea Generator: https://shorturl.at/i4kZ5 Jason’s Free Masterclass Training: The 7 Secrets to Becoming a Legendary Creative Director Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://shorturl.at/IyBVa Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ Ashley’s Website: https://www.ashleydavismarshall.me/
*This podcast episode was previously recorded. Craig Allen is the Founder and Chief Creative Officer of CALLEN. He spent nearly 10 years at Wieden + Kennedy’s Portland office where he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was regarded as one of the top campaigns of the 21st century. Before W+K, Allen worked at TBWA/Chiat/Day, New York. Craig has won the industry’s most prestigious awards including an Emmy, two Cannes Lion Grand Prix, Best In Show at The One Show and ANDY Awards. As well as two Black D&AD Pencils and the Grand Effie. He was selected as one of the 50 most creative people in the world by Creativity Magazine. Jason’s Free Masterclass Training: The 7 Secrets to Becoming a Legendary Creative Director Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://shorturl.at/IyBVa Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ CALLEN Website: https://thisiscallen.com/