Summary
The rise of witchcraft as a business is gaining traction, particularly through platforms like Etsy, where individuals offer spells and rituals for various personal needs. Morgan, an Etsy witch, explains that her services include custom candle rituals designed to help clients manifest their intentions, with popular requests centered around money, love, and beauty. Prices for these spells are generally under $15, and Morgan emphasizes the importance of aligning one's mindset with the desired outcomes to avoid energetic blockages.
Market research indicates that the witchcraft industry in the U.S. is valued at approximately $2.3 billion, encompassing a range of services from tarot readings to astrology. The popularity of witchcraft has surged, especially during times of economic uncertainty, with a notable increase in interest since the pandemic. Social media platforms have played a significant role in normalizing and promoting these practices, making them more accessible to a wider audience.
Despite the growing acceptance of witchcraft in some regions, it remains a taboo subject in others, with legal repercussions in places like Saudi Arabia. The discussion highlights the contrast between the modern perception of witchcraft as a form of empowerment and the historical stigma associated with it.
Show Notes
Need good weather for your birthday? Want a date to go well? Maybe you’ve got exams coming up or want a promotion at work and need some good vibes. An 'Etsy witch' might be able to help… There are loads of online witches on platforms, like eBay and Etsy, offering spells to help us with everything from love to money. But do they actually work? And why has witchcraft become so popular online? Morgan from The Divine Eyes shop explains how she casts her spells, while we hear from people who’ve turned to online witches for help. Plus, William Lee Adams from the What in the World team explores the taboos surrounding witchcraft around the world. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Liv Cleal Video Producer: Baldeep Chahal Editor: Verity Wilde
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