Harvard Business Review

Dealing with a Macromanager

Harvard Business Review

Summary

Marketers are increasingly vocal about the inefficiencies of spending on metrics that appear favorable until scrutinized by financial officers, a phenomenon referred to as "bull spend." This term highlights the disconnect between marketing strategies that seem beneficial on the surface and their actual effectiveness in generating leads and supporting brand growth. Marketers are encouraged to reassess their spending habits and focus on more impactful strategies.

In a discussion about management styles, a new manager expresses feeling overwhelmed by the lack of guidance from their hands-off supervisor, labeled a "macro manager." The advice given emphasizes the importance of clear communication, suggesting that the manager should outline specific needs and priorities to facilitate better support. This approach can help bridge the gap between expectations and reality in the workplace.

The conversation also touches on the current football season, with references to various services that cater to fans' needs, such as Uber Eats for game day food delivery. The playful tone underscores the excitement surrounding the season while promoting convenience for fans.

Show Notes

Dealing with a Macromanager

17 Oct 2024

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Everyone’s dealt with a micromanager at some point. But how do you deal with a boss who is too hands-off, who delegates so much that you’d call them a macromanager? Women at Work co-hosts Amy Gallo and Amy Bernstein have some suggestions.

Listen to HBR’s Women at Work podcast for more advice from Amy and Amy: https://s.hbr.org/4eJCr8Y

Season 10 starts October 21!

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